Psychological activities of consumers when shopping are their own needs and the objective impact of a comprehensive reflection. Our research goal is the impact of external environmental stimuli on customers. 37 ° Love Women below to introduce consumers when buying what psychological process. Cognitive process and visual psychology 2. Master appropriate stimulus intensity. In addition to highlighting the goods. Advertising, neon lights, television, etc. are also used to attract customers. But stimulating beyond a certain limit does not work. The larger the number of signboards, the less likely it is for each piece to be noticed. Experiments conducted abroad have shown that the reduction in the likelihood of attention is much faster than one would expect from the quantitative perspective. The addition of the second signboard will not reduce the likelihood of the first signboard being noticed by half, while the third signboard will have a big impact. At the fifteen signboard, the possibility of a particular signboard being noticed will be greatly increased Less than fifteen-tenths. 37 ° Love, a brand of women's wear under Eaton Trading (Guangzhou) Co., Ltd., was founded in 2005. After 13 years of innovation and development, 37 ° Love has become one of the most influential brands in the Chinese women's wear industry. One-stop jewelry fast fashion business, and zara, H & M and other international brands selected Baidu fast fashion entry, was rated "China famous brand", "China's top ten influential women's brand", "China's best-selling brand" and so on Honorary title. 37 ° Love With stylish style, cost-effective products for the modern city women to provide one-stop fashion products to enjoy. Ladies joined the brand 37 ° Love - fast fashion women's leading brand 37 ° Love is an advocate and leader in the "minimalist fashion" of the fashion world of women, pursuing the perfect tailoring of elegant and simple sets, exquisite sophistication and simple curves. 37 ° Love Main categories include clothing boutique - fashion ladies, shoes and hats Bags, trendy jewelry ... ... all continue the style of fashion revealed in the temperament, for the modern city of women to provide one-stop fashion products enjoy. 37 ° Love "Trinity" one-stop all-round cross-border business model Since its founding in 2005, 37 ° Love has always regarded innovation as the driving force behind its development. Combining with the development trend of the world's garment industry, 37 ° Love has established a business model based on the status quo in China and operating in the trinity category with fashionable clothing, fine shoes and accessories and accessories The unique apparel industry in the domestic look forward to your cooperation. kaiyue , https://www.marketuniongroups.com
In general, most consumers go through the above series of psychological processes when entering a store, albeit sometimes less obvious. We in the store interior design should be aimed at consumers a series of psychological activities to develop strategies to enable him to smooth shopping operations.
From the above analysis shows that the beginning of a series of psychological processes is "attention", which requires the product should have a certain intensity of stimulation to be perceived, according to the principles of visual psychology, we can take the following measures:
1. Enhance the contrast between goods and background. A variety of visual information in the store, people can only choose a minority as a recognition object. According to the principle of visual psychology, the bigger the difference between the object and the background is, the more it is perceived. The easy-to-see colored object on a colorless background and the bright object on a dark background are easy to notice. For example, in interior design using dim colors, and low-level lighting, and cast light to project light on the goods, so that customers are attracted to the eyes of the goods. Another example is the light-colored goods to dark walls as a backdrop, and dark-colored goods to the background of the white shelves, used to highlight the goods.