Summary:

The General Administration of Quality Supervision, Inspection and Quarantine took a small step and let this year’s crazy "double eleven" taste less: The General Administration of China has conducted a random inspection of 502 batches of seven types of mainstream e-commerce vendors. Nearly 30% failed. The detection rate of unqualified products of 7 kinds of products such as leather shoes, plush cloth toys, cashmere knitwear, back packs, casual wear, mobile sockets, and indoor heaters were all over 30%, among which there was no lack of brand names. In the apparel products, there are 43 batches of unqualified products in batches with 43 batches of “individual content is not true.” Some cashmere sweaters have a value of 100% cashmere. Only some of the measured wool, nylon, viscose, and rabbit hair are measured. (November 9 Qianjiang Evening News)

The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) purchased online as a buyer, and once again proved that clothing, shoes, and backpacks in online shopping products are "counterfeit and punished." The sampled value is a 100% cashmere cashmere sweater. For example, the test results showed no trace of cashmere. Why would counterfeit goods be so rampant, especially if they were counterfeit goods in brand-name products? In my opinion, it was actually related to the “blending” mentality of buyers and sellers. Brand name lv bags, the public perception and the physical market price of more than 10,000 yuan, but sold on the Internet 2000 yuan, which simply can not be "real goods", in essence, at most "a goods" high imitation goods However, are buyers not aware that such prices cannot be real goods? They are very clear! Obviously, the psychology of these shoppers is to "know fake the purchase of fake"; and the sellers do not know that such "price" is simply "Fake"? Of course, they also know that, however, there is supply in the market. "Fake" is simply a lack of customers, and is better than regular licensed sales. Why are they not openly selling?

In the e-commerce online shopping market, which has flourished over the years, the reason for the proliferation of some fake products is that the online shopping is not mature and the supervision is not in place; on the other hand, the important reason is that some consumers are specializing in “cheap goods”. In the physical market, some people want to sell "brand name fakes" because they have strict supervision and strong anti-counterfeiting measures. They want to buy and buy, but they can get the "fake goods" in the virtual e-commerce market. Moreover, a large number of consumers specialize. Is it not because of the self-confidence and vanity of buying brand-name "fake goods"? The same kind of high-fidelity branded cashmere sweaters, designer bags, and brand-name watches are almost the same as real ones, but the price is so low that they "divide". "It just satisfies these psychologically distorted consumer psychology. From this point of view, the so-called "100 yuan pure cashmere cashmere sweater" is a kind of naked "open sale", and it is a buyer and a seller "each Take the necessary ", a willing to fight a wish to buy fake sales."

In the field of online shopping, a large number of fake and shoddy goods are prevalent. Isn't it precisely because of “demand and market”? It is precisely because of the abnormal psychology of individual consumers and abnormal consumer attitudes that they connived and tolerated “counterfeiting” step by step. Is the "brand-named" or "mixed-protect parallel imports" rampant? Moreover, over the years it has become a "hidden rule" in the online shopping field of e-commerce. Why the General Administration of Quality Supervision, Inspection and Quarantine took one step, because of the different psychology of the General Administration of Quality Supervision, Inspection and Quarantine, and its quality. The General Administration of the People's Procuratorate dresses up buyers to purchase goods with the "questioning questions" mentality. It does not "stick to cheapness" or "get the goods" mentally. Of course, it will "search for one standard." In other words, those consumers are really stupid enough to think that they can "Hundred yuan buy pure cashmere sweater?" Of course, they also know that they are specifically to buy fakes, of course not to report.

To solve the problem of the spread of "fake goods" in online shopping, especially in the areas of commodities such as clothing, shoes, and backpacks, the real solution is that consumers must first be rational. Consumers should really realize that The negative consequences of purchasing "brand fakes" by oneself must recognize that the psychology of "cheap and fake brand names" will further indulge counterfeit goods and endanger genuine brands, and will eventually affect the integrity of the entire market. Consumer needs From the wrong psychology of consumption "pseudo-products", it is necessary not only to resolutely resist counterfeit goods, but also to actively participate in the fight against counterfeit goods. In addition, for some "fake designer products" that are popular online, brand production. And the dealers and dealers must also dare to take up legal weapons to safeguard their rights and form a joint force with the supervisory authority.

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