"Acquisition tide" fierce, "non-brand" hard

The world's top clothing brands Connery, Versace and the world-famous jewelry brand George Jason... These brands in the luxury industry are now to expand their market share in China, must rely on seven wolves, because on the 29th of last month, “Shupai costumes” The "leader" Septwolves purchased Hangzhou Kennametal, one of the above-mentioned luxury goods business agents in mainland China. Not only that, Youngor, Shanshan, Red Bean has been or is brewing the acquisition of domestic brand clothing. This means that there is no danger that the men's wear brand “Close to Siyuan” will be in danger.

“Acquisition boom” can be seen in terms of the “acquisition”, which is not unfamiliar to the company. The latest acquisition from “Shangpai Apparel” took place in 2007. Septwolves Industrial Co., Ltd. acquired a 51% controlling stake in Aidu. Although the specific details of capital injection are still a mystery, it is important that the competitors of Seven Wolves have one less since then. “Simply put, the acquisition is the most direct and effective in fighting against competitors. "The means." Shishi, an entrepreneur who understands the inside story, said that the acquisition of Amateur by Seven Wolves is just a microcosm of the "big fish eat shrimp." Whether it is the men's wear or sporting goods industry, this kind of acquisition will be normalized in the next few years. Basically, some brands are "diluted" every year.

After 2007, the "acquisition boom" began to flock. Zhejiang Youngor acquired the men's section of the American apparel giant KENWOOD, the Xinma Group, to open up sales channels into the United States; Jiumu Wang acquired an international apparel brand and used international brands to strengthen its R&D and brand management capabilities; Bosideng spent 100 million yuan to acquire and own “ "Mogao" brand Shanghai Xugao Fashion; Shengtuo acquired 65% equity of Oujue Garments; Li Ning acquired the right to operate Lotto Greater China and also acquired Kason; Anta acquired the operating authority of Fila China; Kappa acquired Japan Phenix Corporation, Chen Yihong also said that "does not rule out the possibility of a complete acquisition of Kappa." Not only that, including Bosideng, Red Bean is still planning to acquire domestic and foreign clothing brands, Bosideng for the implementation of the four seasons of product strategy, for the acquisition of French and Italian clothing brands during the year; Red Bean is currently actively planning the layout, or acquisition of foreign brands during the year.

"Now it's 'grabbing the cake'. Whoever grabs the big piece first, other people can only grab a small piece of cake to grab or simply no cake to grab." Lin Hongnan, chairman of Fucheng (China) Co., Ltd., believes that the acquisition between industries is A normal phenomenon, but whoever first "crabs" who can throw off competitors a long way away.

Big brands began to win the fittest. In 2011, the competition of Chinese clothing brands will become more intense. Wang Yao, vice chairman of the China Business Federation and director of the China National Business Information Center, said that competition in the clothing market is now very fierce, with the exception of seven wolves and others. Clothing brands are all pursuing greater actions in terms of commodities, marketing, and brands.

Not only Wang Yao, but also the “big brothers” Wang Tiankai, Sun Ruizhe, and Jiang Hengjie of the domestic textile and garment industry also stated on different occasions that the Chinese apparel industry has now entered the “big brands to survive the fittest” era. During the “12th Five-Year Plan” period, China To realize the transition from a “big clothing country” to a “powerful country”, we must support real big brands. For Seven Penguin's acquisition of Kenner, Sun Ruizhe also expressed his approval. He believes that this action is a specific practice of the Chinese clothing brand's internationalization strategy, and also provides new reference materials for the diversified development of Chinese garment enterprises. When the main business is focused on other areas, such companies may be eliminated in the process of the survival of the fittest of the big brands.” Last year, Wang Tiankai was on the “2010-2010 Annual Conference on the Competitiveness of China's Textile and Apparel Enterprises”. We do not name the names of textile and garment companies that are represented by Youngor. This year, Youngor’s chairman Li Chengru stated that he would spare no effort to promote the rapid development of its six brands and plans to open 50 families of Hanma family life, and gradually to the European, American, Japanese market and high-end Chinese market, “returning to the main business of clothing. Youngor is a very respectable and terrifying opponent.” Mr. Fang said in the industry, in 2010, Youngor Group achieved sales revenue of 33.4 billion yuan and net profit of nearly 5 billion yuan. “Shishi’s clothing companies are very clear about what this data is! “Mr. Fang said that Youngor has not yet made a full line of efforts in the textile and apparel industry. Once it enters the eyes of his acquisition, domestic clothing brands can only say “no”.

Listed "protectors" have a way out. "Apparel companies must survive in the future competition, they must be listed, but the timing should be right." Mr. Carbin, who participated in China International Fashion Week in Beijing, said that the next task of Cabin It is planned to do every specific detail step by step to ensure the safe and effective operation of all links. “We will certainly purchase other domestic clothing brands before or after listing, and accelerate the pace of expansion through acquisitions or mergers and acquisitions.” It is understood that the future of Cabin will be two or three. The Cabbeen Chic brand, which is focused on pushing for the year, is currently expanding rapidly in Shanghai and Guangzhou. The Beijing market is also steadily moving forward. In addition to listing, Yang Ziming believes that doing a good job in the main business is the main direction for the future development of Carbin. Without this platform for clothing, Carbins will not be able to develop. In his eyes, there will be no more temptation to profit, and Yang Ziming will stick to his main business. "Seeing the development of President Zhou (Chou Shaoxiong) and seven wolves, I feel that I am right."

For Shishi garment enterprises, there is very little “not bad money”, coupled with unfavorable factors such as rising raw material costs, sharp increase in workers’ wages, and a large increase in various types of expenses, the original small profits have become even more subtle, once tightened. The development of the company is very limited. "If we want to accelerate the pace of development, listing is certainly an inevitable choice." The relevant comrades of the Municipal Economic Bureau introduced that listing ** is the best way to solve the problem of corporate development funds, the key is the company itself must have Directional orientation, knowing what to do with money, “In addition, some Shishi brand companies jointly create a new brand and support it with a lot of money. It is also a good idea.” Wang Zhifang, secretary general of Shishi Quality and Technology Supervision Association, believes that the new brand can The terminal sales channels of Shishi companies developed with the help of Baotuan quickly spread to achieve a short-term “leapfrog” development.