What color should I wear in 2019? The popular colors of spring and summer next year are very eye-catching

On September 10th, Pantone released the 2019 Spring Color Trend Report. A total of 12 colors were selected, mainly red, yellow and orange. Green, blue and brown are also listed, each with its own depth. Pantone executive director Leadriche Eiseman said that from a psychological point of view, these popular colors represent confidence, excitement and happiness, and help to better integrate high fashion and street style. The ongoing 2019 Spring and Summer New York Fashion Week coincides with these predictions, and many brands are “colliding”.

As a professional color standard and digital solution provider, Pantone has predicted the second year of fashion color every year since 2000, and will forecast the spring color of the coming spring in September. All color-related industries can refer to this trend, which is why people frequently see certain colors at regular intervals.

2018 is the color of ultraviolet light that represents creativity and imagination, 2017 is the green symbol of hope and vitality, and 2016 is the quiet blue and quartz powder that almost dominates the cosmetics packaging industry...

The fashion industry, which is highly sensitive to color, pays more attention to such predictions, not only Pantone, but also reports from companies such as trend forecasting agency WGSN, which will become the reference target for fashion brands. Brands want to know the colors, fabrics, textures, textiles, prints, graphics and other design elements that consumers are most interested in.

However, it is also obvious that everyone is referring to the negative trend of the same trend, that is, there are many designs with similar shapes, colors and themes on the market. Due to the large number, it is even impossible to tell whether it is intentional plagiarism, and the legal disputes between brands have increased.

With the development of this situation, the “trend forecast” has evolved into “trends”, and the forecast report has become the source of inspiration for designers and lost their own thinking. "This is because people always need a confirmation, even if Zara develops as well, it still needs to refer to other people's designs." An anonymous employee of Pantone said.

If you look at this issue from a more macro level, you will find that today's consumer goods have such an attitude. The standards for brand development products are biased towards consumer demand, and in the long run, brands are increasingly reluctant to take risks and catering to whimsical consumers. This is more common in listed companies, as is the clothing industry.

"The Washington Post" fashion columnist Robin Givhan once wrote that the large number of slippers, pockets, and old-fashioned shoes just prove this.

Of course, for those who hold a "business-first" view of the art, relying on information to make judgments is by no means a wrong decision. But for those who are loyal to artistic creation, it is not necessarily the case. "New York Times" fashion author Vanessa Friedman said in a recent article: "The pressure brought by algorithm design is too great, we are too familiar with the consumption habits, leading to A prejudice is to give people what they want." This may be a safe choice, and the product can sell better. But this trend runs counter to the original intention of the fashion design world – giving people never know what they want and can't imagine before they see it.