Aiming at the current severe situation of China ’s hemp textile products export, especially since the beginning of this year, hemp textile enterprises have experienced declines in orders, product prices, and single market channels. On June 2, the vice chairman of the China Hemp Textile Industry Association discussed the situation of the hemp textile industry in Beijing. Think of countermeasures and find a way to lead the linen enterprise to break through. 1. The decline in exports has become a weakness in the development of the industry Xu Jixiang, president of the China Hemp Textile Industry Association, analyzed the economic operation of the hemp textile industry in the first quarter: as of April, China ’s cumulative export of hemp textile products was US $ 461 million, a decrease of 28.75% compared with the same period in 2015; hemp products exports were US $ 77.62 million, a year-on-year increase. Reduced 42.41%. Among them, the export volume of linen yarn increased by 3.82% year-on-year, and the export value decreased by 9.16% year-on-year; the export volume of linen fabrics decreased by 3.06% year-on-year, and the export value decreased by 7.67% year-on-year; the export volume of ramie yarn decreased by 45.14% year-on-year, and the export value decreased by 51.19% year-on-year; The export volume of fabrics decreased by 44.46% year-on-year, and the export value decreased by 45.82% year-on-year. He said that the decline in exports will become the soft underbelly of the development of the hemp textile industry this year. The hemp textile industry and enterprises must focus on cost issues, attach importance to expanding the export of hemp textile products, attach importance to the innovation of hemp textile end products, and attach importance to expanding the domestic demand market to lead consumption issues. Attention is paid to the technical innovation and improvement of standards of hemp textile equipment. Dong Chunxing, vice chairman of the China Hemp Textile Industry Association, said, "The situation of the hemp textile market is severe, especially for the leading spinning companies, which face greater difficulties, fierce homogeneity competition, and mutual price reductions. In recent years, Through publicity, the position of hemp products in the minds of ordinary people has gradually increased. In the next step, hemp textile enterprises must unite, rely on scientific and technological innovation, work hard on the "three products" strategy, and strive to build an orderly and win-win "hemp circle ecology." " 2. Four difficulties test the industry adjustment In the speech of the vice chairman, it was generally believed that the high price of raw materials, slow sales of exports, homogeneous competition, and falling product prices are the bottlenecks that the linen textile industry needs to break through. Although the public's awareness of hemp products is increasing, it is still not enough. The positioning of hemp directly affects the domestic sales of hemp products. At the same time, there are multiple reasons for the high price of flax raw materials. One of the important reasons is that There is a subsidy for farmers to grow grain, but there is no corresponding subsidy for hemp, so many farmers are unwilling to grow hemp. "The current situation of the ramie industry is very severe, and the shrinkage of raw materials has intensified. At present, the kenaf in the lake area is basically unharvested, 100,000 mu-this is the total number of ramie planting areas in the country. There are only 20 ramie production companies. At present, the purchase price of ramie in the lake area is 9,300 Yuan / ton, Sichuan hemp purchase price is 10,000 yuan / ton, and the labor cost of peasant's manual peeling of hemp needs 10,000 yuan / ton, so it is basically unprofitable for the hemp farmer to grow hemp. "A vice president used data It shows the current difficulties of the ramie industry. Some vice presidents also reported that the lack of research and development strength also affected the improvement of the ramie industry. He believes that many consumers have used and worn hemp products in the past two years, which shows that the domestic demand market for hemp products has further expanded. But at the same time, there are also many problems. For example, some ramie companies are not prepared to expand the domestic demand market. When some companies are in a hurry, they will be helpless, which highlights the lack of R & D and design capabilities of these hemp textile companies. According to market rules, powerful companies generally grasp the industry's fashion trends in advance, design and produce marketable products in advance, and have a reasonable inventory, rather than "snap on the car now". In the view of some vice-chairmen attending the conference, insufficient innovation and insufficient market expansion are the keys to restricting China's hemp textile industry. Breakthroughs and innovations in technology are very important. The rapid development of domestic chemical fiber is due to its continuous innovative results being researched and developed, and differentiated products entering the market. So why is the hemp textile industry lacking differentiated products? This shows that the strength of innovation and research and development of hemp spinning enterprises is not enough. The market is constantly changing according to demand. Spinning technology innovation, production technology innovation, environmental protection innovation, and terminal differentiated product innovation all determine the performance of hemp textile products in the market. "The consumer market of the jute textile industry has great potential, but raw materials are subject to Bangladesh, and jute yarns are gradually being replaced by Bangladesh. China urgently needs to establish a new cooperation mechanism." At the meeting, a vice president familiar with the jute industry said . 3. "Three products" strategy promotes industry upgrading Regarding the current problems in the hemp textile industry, the vice presidents gave their suggestions one after another. In terms of market expansion, it is necessary to increase the positive publicity of the industry and focus on cultivating and expanding the domestic demand market; adhere to the development path of multi-variety, differentiation, blending and terminal product innovation, and establish a rapid response department for research and development to adapt to "fast fashion "market. Regarding the issue of raw materials, the vice presidents generally believe that there are multiple ways to improve the current situation: First, it can coordinate with agricultural exporters and local governments, implement the "order agriculture" model, learn some practices of European raw material factories, and sign agreements with farmers. To provide farmers with seeds and technology and purchase raw materials for their production, prices follow the market. The second is to balance the current supply and demand relationship of the flax market through multiple channels in foreign countries, so as to protect the interests of the flax industry in China and strive for greater voice. The third is to effectively guide and blindly expand plantings to avoid chaos of hemp species and "injury of hemp to farmers". The fourth is the research and development of hemp spinning equipment, which fundamentally solves the problem of raw materials. At the meeting, how to innovate has caused heated discussions among the vice presidents present. Everyone generally believes that we must attach importance to the close combination of the "three products" strategy and the hemp textile industry, and promote differentiated production and innovation; we must work hard to reduce costs in management innovation, and develop hemp textile products with cultural connotations; In particular, the resource sharing and bundled integrated innovation of brand terminal enterprises avoid single product innovations being quickly imitated by others. In terms of industry policy, the vice-chairmen said that they should actively reflect the problems facing the hemp textile industry to relevant departments through various channels such as people's congress representatives and government departments, and strive for relevant policies to support the development of the industry. For example, strive to reduce the water and electricity costs of ramie textile enterprises; subsidize the innovation and transformation of process equipment in the real economy; hope that the environmental protection department will introduce related policies on "jute environmental protection bags instead of woven bags"; it is recommended to revise relevant standards for jute products. Classic sunglasses are never outdated. They have become the necessary tools for everyday modeling. They are suitable for all people to wear and wear. The classic is eternity. It is good for the inside and outside. In fashion, it has a few nostalgia for you. The mirror surface is smooth and neat, the exquisite craft coloring is uniform, unparalleled perfect texture. Comfortable vision, and at the same time create additional sense of avant-garde, walking on the road, you are the focus. 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