Dolce & Gabbana Launches New Electronic Store for Chinese Users

Dolce & Gabbana's new e-shop is online today. This is a brand-new platform for the world. It was launched by Dolce&Gabbana and The Business of Fashion. Here, all apparel and accessory collections are readily available, available through computers, mobile devices and social media, and are available in seven languages.

In addition, the new e-store also provides magazine-style guidelines for online shopping: the product catalog interface is accompanied by “shop-by-look” navigation, bringing visual effects like fashion magazines, and the provided pictures can be used for 360 Rotate and embed the video on the product page.

In the wave of digitization in recent years, Dolce & Gabbana has launched a variety of platforms to provide users with a rich experience. This e-shop is the final step in Dolce&Gabbana's digital strategy, which aims to maximize Dolce&Gabbana's commitment to the humanization of the Internet era.

Designers Stefano Gabbana and Domenico Dolce explained the purpose of all this. They accepted an interview with The Business of Fashion and talked with Imran Amed about the links between the internet and the fashion world.