Big Yang Creations brand YOUSOKU borrow Sina Weibo "shake", surprise!

When it comes to shaking, many people will think of Tencent’s WeChat. Actually shaking it is not unique to WeChat. In June, Sina Weibo's client V3.0.0 summer edition was open beta, and one of the highlights of the new version was the addition of a “shake” function to find a friend. This is just a more fun way to make friends for most Sina Weibo users, but it is actually a rare marketing opportunity for some corporate users.

The brand Yoosoku, which is designed by Yoo Young Genesis for the urban white-collar design fashion suit, cleverly borrowed this function to engage in the activities of grafting, using the “customer psychology” of “fate”, “mind and spirit” and “winning luck” to create tens of thousands of people while shaking the mobile phone. "Weibo shake suit, cool it!" activities.

A total of 5 days of activities, daily enterprise microblogging and netizens agreed to start shaking the phone at different times. As long as the users were shaken by @YOUSOKU's official microblog, then the first one was chosen randomly and the others were shaken. The netizens also received optional prizes such as ties, bow ties, brooches, and bodice. If they were shaken by @YOUSOKU for 5 consecutive days, they would get a suit. The winning list was announced 15 minutes after the end of the shake of the mobile phone. Interesting participation methods and “suddenly shaken” surprises enabled netizens to keep an eye on the movement and communicate actively.

On the first day of the event, 1.2 million impressions were received, and 15 million blog posts were received in 5 days, which attracted the attention and participation of nearly a million netizens. A social media marketing expert said that “microblogging activities The old form is rampant, and all kinds of companies are looking for new forms. This activity makes full use of the habit of more people playing microblogging on mobile phones, and uses the new microblog functions to associate users with corporate microblogs. This is a case worth learning from. ."

v.youku.com/v_show/id_XNDMwMjcwNDcy.html

The success of this event is also a series of creative videos and interesting topic pictures. The viral video of “Severe 2B Youth Shake Handset” reached nearly 700,000 videos on Tudou, Youku, and Sina Weibo, and triggered netizens to translate lyrics. upsurge. Another video, titled “The Office Appears to Infectious Mystery and Shaking”, which uses a supernatural status as a gimmick, explains the sequelae of the participation activities and has a click-through rate of over 100,000. On the second day after the event opened, a series of #2B youth shake mobile phone #'s fun pictures spread on Weibo, and more and more netizens joined this creative craze to use all the possibilities of life to shake their mobile phones. Participating in the event brought another wave of interaction and communication to the event. More and more companies and social media marketers began to pay attention to the activities and participate in and comment on them.

Event organizer YOUSOKU also used Baidu Encyclopedia and Baidu to know how to “shake” and “Yousoku” keywords, and solved various puzzles of the users in a timely manner, effectively improving brand awareness through activities. In particular, the theme of the event, “Weibo shakes a cool suit!” directly implants the brand's main product, which is very intuitive to associate activities with the product and lays a good foundation for promoting sales.

YAOOKU, a cutting-edge brand created by Dayang’s creation, creates resonance through insights into consumer habits and concerns, and uses new interactive methods to create Weibo’s first “shake and shake” event marketing case. This pioneering success is bound to arouse The imitation of the interactive marketing brand is a milestone event since the launch of Sina Weibo's “Shake” function, making the “Shake” function more valuable for business exploration.

The innovative microblog activity form is particularly important in today's interactive marketing field. Only constant excavation and innovation can attract the attention of consumers in the largest scope, so as to maximize the effectiveness of brand communication.