“WHAT'S UP” is a professional boutique brand of hat decoration culture that fashion trendsetters dream of. Introducing a series of international brands and designer brands into China with the concept of fashion trends, art and culture suitable for Chinese people. Including the global first-line brands STETSON, BAILEY, BILTMORE, GOORIN, the international top fashion hat brand MOSSANT, in addition to the international top brands, there are many national designer brands, including France's CELINE ROBERT, Japan's MISAHARADA, LALUZDELGORRA, each Brands have their own special styles and attributes. Of course, there are also some professional property brands, which are the most popular stars in the world fashion show circle, Ecuador's world-famous handmade Panama hat brand ECUA ANDINO and American trend hat designer brand MAKINS HATS.

In terms of jewelry, I introduced OSEWAYA, a popular Japanese fashion accessory brand in Japan with 800 stores, and ALADY BY GY, a Japanese and Korean jewelry professional buyer brand, to enrich the diversity of products and make the guests experience more comprehensive. The products and services of the headwear culture.

'WHAT'S UP' hat culture spreader, the goal is to be a professional and interesting hat decoration culture platform, is a communication platform for consumers, designers, artisans, the world's top hats brand and designer brand, the pursuit of single store ultimate, one A hat dream in the city!

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