Water is good, when the charity becomes a heritage

“As a brand with social responsibility, we decided to start environmental protection charity activities first, build up people’s love, release storage pressures, make every old item of clothing use its greatest value, and send them to warmer mountains. ."

——Chaps General Manager Jason Chen Xiaozhe

Chaps joins flying ants to recycle old clothes

Sending "love for clothes and warm clothes" to poor mountain areas

Public Welfare Home

- When public charity becomes a family heritage

Dr. Chen Shouren founded Luen Thai International Group in Hong Kong in 1965. Apart from business, Chen Shouren is enthusiastic about the public good and leads the whole family to benefit mulberry.

Dr. Chen Shouren

As early as 1985, Dr. Chen Shouren established the “Chen Shouren Family Welfare Fund” in his hometown of Quanzhou to engage in charitable activities such as learning, helping disabled, medical treatment, and solitary welfare.

He has established positions in the Chinese University of Hong Kong, Hong Kong Baptist University, City University of Hong Kong, National University of the Philippines, Guam University, Saipan North Mariana College, Saipan International School, Saipan Zhonghua Chinese School, Quanzhou Teachers College. There is a "Chen Shouren Foundation" award for teaching and research development.

In 2014, the company donated RMB 10 million to Peking University to establish the “Chen Shouren Fund” for the purpose of subsidizing the North University students to exchange overseas and 5 million yuan for the use of the Peking University Education Foundation Office and named it “Shou Ren Lou”.

The picture shows a donation of 15 million yuan to Peking University in 2014

In December 2015, Dr. Chen Shouren responded to the Central Government’s call to win the fight against poverty and achieve national poverty eradication in 2020. Dr. Chen Shouren, under the encouragement of several well-known social figures and friends, has adopted the concept of “precise poverty alleviation, entrepreneurship out of poverty”. It initiated the establishment of the Renshan Poverty Alleviation Fund and allocated 50 million Hong Kong dollars as the originating fund.

The picture shows the Hong Kong Renshan Poverty Alleviation Foundation and the Ministry of Foreign Affairs Poverty Alleviation Office signed a cooperation agreement in Beijing.

Public welfare articles

- Words and Deeds Fist Hearts

As a successful entrepreneur, Mr. Chen Shouren has practiced himself and introduced the concept of charity to the family, affecting every member of the family.

Jason Chen Xiaozhe, the general manager of Chaps Asia Pacific brand, also serves as the son of Mr. Chen Shouren. He brought this kind of heart to Chaps, and cooperated with flying ants to carry out old clothes recycling public welfare activities, bringing love and affection to the people in the mountains. Send warmth.

Chaps General Manager Jason Chen Xiaozhe

Q: Why did you want to do this trade-in activity?

Jason: At present, the comprehensive utilization rate of waste textiles in China is less than 10%. I hope that Chaps, as a socially responsible clothing brand, will start to do environmental charity activities, build up the love of the people, and release the storage pressure of old clothes, so that each An old piece of clothing exerts its greatest value, protects the environment, and brings some help to people in the mountains.

Q: What is your purpose for launching this event?

Jason: I hope that recycling old clothing activities initiated by Hefei ants can let the public know that environmental protection is on the side, can help others while achieving environmental protection, and let the clothes on the bottom of the box have their value.

Q: What impact do you hope the charity event will have on the Chaps brand?

Jason: This event is public welfare. We hope to inject a positive energy into the Chaps brand, a positive attitude, and bring positive energy to our employees, our company, and even our society.

Q: Will the recycling of used clothes be extended to the whole country in the future?

Jason: During the trial operation activities in Shanghai and Beijing, we also received calls from other regions hoping to expand the scope of the event. In the future, we will expand more areas to promote the recycling of old clothes, hoping to make Chaps green. The concept of environmental protection spreads throughout the country.

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[Chaps Brand Story]

In 1978, the famous American luxury designer Ralph Lauren created the classic American casual wear brand Chaps, which represented the iconic American style. He devoted himself to integrating the spirit of a swift, confident, and energetic brand into modern life. , and provide a full range of product experience.

Chaps inherits the brand's style with its unique details. The most popular sports stripes and plaid shirts, personal design perfect embodiment of body shape, with tailored trousers complement each other; at the same time, the continuation of the professional classics of Ralph Lauren brand - polo shirts, also accounted for an important seat in the Chaps costume series. Using polo shirts with earthy colors, striped elements, and bright colors, the mix and match of Chaps's collections can be used to change the style. Chaps's design philosophy is to convey a brand's inherent joy and self-confidence through a wide range of products, and to demonstrate an eternal fashion.

Brand milestones:

In 1978, Mr. Ralph Lauren founded American casual wear brand Chaps, focusing on becoming a representative of leisure lifestyle.

In 2014, Chaps began its journey to the global market, opening its first store in Mexico and entering markets such as New York, Canada, Italy, Spain, Greece, the Czech Republic, Slovakia, and the United Arab Emirates.

In 2015, Chaps launched Chaps.com, an online mall, which has expanded its sales channels to many regions including the Americas, Europe, Asia and the Middle East, and entered the Chinese market at the end of the year.

In 2016, Chaps’ official Instagram, Facebook, official WeChat Chaps1978 and Chas.tmall.com online. Chaps opened more than 30 stores in China in just one year.

In 2017, Chaps entered the Malaysian market and opened stores in Kuala Lumpur’s Pavilion and Utama. And will continue to develop the Chinese market.