US cotton: openness and tolerance, stemming from responsible attitudes and beliefs

The 2017 China International Fabric Design Competition (hereinafter referred to as the “Contest”) and CottonIncorporated (American Cotton Company, hereinafter referred to as “American Cotton”) cooperated for the first time, and jointly set up the “Best Cotton Spinning Craft Quality Award” and “on the basis of regular events”. The Best Cotton Textile Technology Innovation Award, to collect high-quality cotton spinning innovative products from the majority of textile fabric companies. What is the significance of the establishment of the award? During the competition judging panel, the journalist was invited to interview Lin Biao, a senior account manager of US cotton, and asked him to share the results of the promotion and application of cotton products by the US cotton company.

Lin Biao, Senior Account Manager, US Cotton Company

Open industrial layout, benefiting every link of the cotton industry chain

As a non-profit organization dedicated to the promotion of cotton products, Mian Mian's mission is to increase the demand and added value of cotton products through textile technology research and promotion activities around the world to "ensure that cotton becomes a consumer to buy clothing." The first choice for home textile products." Lin Biao said that in China's industrial layout, US cotton not only exerts its strength in cotton production and sales, but also actively voices on the industry platform. The cooperation with China International Fabric Design Competition is a fancy to the international and authoritative nature of the competition. And professionalism, I hope to increase the enthusiasm of Chinese cotton textile enterprises by setting up cotton-related awards in this event, bringing more high-quality cotton products to the market and providing consumers with sustainable healthy choices.

According to Lin Biao, in October 2013, the US cotton industry and the Australian cotton industry jointly established the CottonLEADSTM project dedicated to responsible cotton production, convincing cotton users that their raw materials are produced and certified in a responsible manner. The project aims to provide reliable and responsible production of cotton to partners in the cotton industry, including China, including retailers, brands and textile producers, to help companies in the cotton supply chain effectively improve their competitiveness. To achieve sustainable development goals. As of August 2017, the project has been recognized by 472 partners, including 284 Asian companies (including 97 Chinese companies). For manufacturing companies, brands and retailers, the CottonLEADSTM program ensures transparency and traceability in the supply chain, and the company's production needs are fully met. Such a global industrial chain layout not only enables the application and promotion of US cotton and American cotton technology, but also helps consumers to purchase trusted cotton products, and is willing to use cotton products as their first choice.

Comply with the trend, and strive to increase the added value of cotton products

US cotton adapts to the current trend of leisure sports (atheleisure) and actively engages in the development of new technologies to continuously enhance the market competitiveness of cotton products.

In recent years, several technologies developed by it, such as STORMCOTTONTM, WICKINGWINDOWSTM, TransDRYTM, etc., have improved the functional properties of cotton products while maintaining the advantages of cotton itself, and have been favored by the market.

Among them, the cotton garments finished by STORMCOTTONTM technology have excellent water-repellent properties and can maintain the natural comfort of pure cotton, which can protect the wearer in rain and snow; the fundamental of TransDRYTM technology is to treat the cotton yarn in a special way. Water-repellent yarn, and then interlacing the water-repellent yarn with ordinary yarn in an appropriate ratio, the cotton fabric thus obtained has a lower moisture absorption capacity, so the drying rate is significantly improved (up to twice as much as ordinary cotton products). And does not cause discomfort to the athletes due to excessive sweating of the fabric; WICKINGWINDOWSTM is a unique cotton fabric moisture wicking technique, after which the moisture and sweat on the skin can be transmitted from the fabric to the surface of the garment and dried quickly. It keeps the wearer dry and comfortable even under exercise.

Through the application of these new technologies, the performance limit of traditional cotton products has been broken, and its application fields have been greatly expanded, which perfectly fits the demand of textiles for consumers today. According to reports, US cotton has reached cooperation with well-known sports and leisure brands at home and abroad for the application of these technologies, accelerating the layout and promotion of US cotton in the world.

Editor in charge: Xu Yuehua