1. The real crisis in clothing is not in the extensive supply and demand Always hear a lot of brand dealers complain: 2016, the winter Clothes really come. E-commerce impact, store rent increases, economic weakness, vicious competition, one by one to our brand and its dealers over breathless. Of course, some clothing brands are struggling and have an important relationship with the drastic changes occurring in the supply and demand in Japan. In the past 20 years, the apparel industry's prospects have risen sharply with the growth of the national economy and a large amount of capital has poured into the garment industry. At the same time, however, there are also many "crude" products that are delivered to the market. The rapid development of this type of brand is based on the experience of hurting consumers at the expense of. And other more pragmatic brands will be subject to similar "bad money driven by good money" tired. It can be said that this false prosperity behind the refraction, often not entirely the prosperity of the apparel industry; and more impetuous. Ancients say: Spring summer sowing, autumn collection winter possession. The growth of all things can not escape such a natural law. So when our brand in pursuit of rapid development of enterprises put a lot of money and energy invested in marketing rather than R & D and production, advertising and not supported by distributors, the result can only be a batch batch of highly homogeneous product delivery To the market. When our dealers are attracted to "short, flat, fast" rather than "intensive" preparations to join a brand, the result can only be lost. 2. The essence of brand spirit is artisan spirit The essence of brand consumption is to provide consumers with better quality and more secure products and services. In this impetuous atmosphere, the harm to consumers, it will be the original results of the feedback to the market. In the final analysis, the brand spirit is now advocated by the country's "craftsmanship": elaborate, excellence. This spirit, not only on the demanding products, but also on the cause of conscientious and meticulous, consumers meticulous. Only the first brand to establish such a benchmark in order to be able to pass this positive energy to dealers, consumers, forming a virtuous circle. On the contrary, no matter how quickly the initial development of an enterprise is fast, it is nothing short of a flash. In the MlREDAR looking for the horse , the Fabric Morang, raised the dust of time, needle thread through the lead, into the soul of artisans, beads, diamond ornaments, crystal flashing eye-catching shine, this beautiful scene, is a craftsman opponents The dedication of craftsmanship, as well as the faith of Ml Reedar Magna for excellence. MlREDAR Puma believe that such a "craftsman spirit" to use high-end technology, day and night with high-grade fabrics and decorative materials exchanges, after years of baptism handed down the superb technology into the design elite original design strength, making each product regardless of At the aesthetic level or the quality of the category can withstand the most critical eye examination. 3. "Craftsmanship" is MlREDAR seek permanent wisdom of Mary MlREDAR Puma believe that "craftsmanship" for the brand, dealers, consumers have lasting value. At any time, product quality are the magic weapon for business success. So much so that 2016 is the harsh winter clothing, Rather it is the beginning of clothing returns to rationality. In the "crisis," the market eradicates those products and brands that have been introduced to the market through shoddy production. This is a once in a lifetime chance for a brand that understands the market and respects the consumer. Discuss with them how to avoid competition, it is better to think about how to improve their own competitiveness, it is better to continue to work hard to do a good product and its experience. More importantly, we always adhere to the pursuit of high-quality products, continue to precipitate the brand. Nanjing Intime Import and Export co., Ltd. , https://www.njireneintime.com
