The press conference of the 19th West Lake Expo and the 18th China International Silk Expo was held in Shanghai

On September 27th, the press conference of the 19th West Expo and the 18th China International Silk Expo was held at the Shanghai Financial Information Center. Mr. Xie Shuangcheng, Deputy Mayor of Hangzhou Municipal Government; Mr. Qi Jianping, Director of Hangzhou Xibo Office; Mr. Ji Lude, Secretary General of Shanghai Convention and Exhibition Industry Association; Mr. Xu Cheng, Secretary General of Yangtze River Delta Urban Exhibition Union; Mr. Ye Guobiao, General Manager of China Financial Information Center; Mr. Hu Hongwei, deputy editor-in-chief of the news network; Mr. Dong Guitao, the director of the presidential office of Alibaba Group; Mr. Pan Jianjun, the chairman of the Miolland International Convention and Exhibition, and representatives of other exhibition organizers held by the West Expo attended the press conference.

The meeting was hosted by Hui Xiuqin, deputy director of Hangzhou Xibo Office (Xiubo Office, Convention and Exhibition Office).

Mr. Yan Jianping, the director of Hangzhou Xibo Office, first spoke and introduced the preparations for the current West Expo and emphasized that the cultural and creative sector project should be well managed to further enhance the cultural soft power. Run 2017 China International Silk Expo, 2017 China Hangzhou Cultural and Creative Industry Expo, 2017 Hangzhou·Asia Design Management Forum and Asia Life Innovation Exhibition, 2017 Arts and Crafts Expo, 5th (2017) China International Chess Culture Expo, 20th (2017) The West Lake Art Fair and other projects promote cultural exchanges at home and abroad, create an important city for international exchange of oriental culture, and show the unique charm of “historical and cultural city” and “urban city of oriental quality”.

After that, Mr. Pan Jianjun, the chairman of the International Exhibition of Miolante and the chief curator of the China International Silk Expo, introduced the preparations for the 18th China International Silk Expo 2017 and the highlights of the exhibition.

Mr. Pan Jianjun introduced that this year our exhibition will focus on two key points, one is “industry event” and the other is “silk experience”.

The industry event is divided into four sections: the first section is international exchange. In line with the "G20" meeting, this year we built the "Belt and Road" international silk forum in the same period of the Silk Fair, and gathered silk industry management departments from nearly 20 countries including France and Italy, and the international silks such as the French Hermes Group and the Italian Lati Group. Well-known enterprises participated in the conference and fully reflected the concept of world silk watching China and Chinese silk watching Hangzhou.

The second section is a new release. In recent years, the Silk Expo has been emphasizing the release of new products for the silk brand. This year our new product release is divided into three categories: the first is the silk fashion show, and different companies showcase their new silk designs. The second is to hold the "China Tie City Cup" silk pattern design competition. The third is to hold the "Jinfuchun Cup" silk wedding dress creative design competition.

The third section is marketing. This year we focused on creating a professional lecture hall for the new retail of silk, which will promote the whole industry. We also have a silk women's single product matchmaking meeting, through the retail channel to allow the sales terminal to see the product.

The fourth section is an industry discussion. In the same period, the exhibition will hold professional activities in the industry such as “International Silk Sustainable Development Forum” and “Silk Testing Seminar”.

The second focus of this year's Silk Fair is the "Silk Experience." First of all, the Silk Fair will create the concept of silk counterfeit shopping festival. At present, many people don't buy silk because they don't know the truth. Online things are so cheap, definitely not true. Therefore, the products exhibited by the Silk Expo must be guaranteed to be authentic, fine and new.

Second, silk is a high-end, luxurious fabric. Therefore, this year's Silk Fair has set up a high-end customized service exhibition area, inviting famous Chinese fashion designer and professor of Chinese Academy of Fine Arts, Ms. Wu Haiyan to lead the creation of silk clothing customization, injecting a variety of design elements for Chinese silk for people to use, so that everyone can reflect silk is How to get into life.

Our shopping festival is still online and offline. All exhibitor products are displayed online, offline experience, and on-site verification. We hope to create a silk fair that will never end online. Everyone is welcome to come to Hangzhou to experience silk and feel silk. I hope that silk can make people have a higher quality of life.

Finally, Deputy Mayor Xie Shuangcheng of Hangzhou Municipal Government introduced the economic development of Hangzhou and the overall orientation of the West Expo, and emphasized that Shanghai is China's international economic, financial, trade and shipping center, driving the Yangtze River Delta and even China. A powerful "engine" for development. We will adhere to the good intention of learning with humility and taking the initiative to promote the cooperation and development of the exhibition industry of the two cities, and actively make Hangzhou the city of international convention and exhibition and the city of events.

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