The official opening of Zara brand's first mainland store in Nanjing Road today

Zara, one of the famous Inditex Group brands in the international fashion industry, officially debuted on Nanjing West Road, the most prosperous commercial center in Shanghai, as the first flagship store in mainland China. This is the first time that orthodox Spanish fashion apparel has entered the Chinese clothing market. .

Yesterday afternoon, Zara held a media briefing on the opening ceremony of the first boutique store in Mainland China at the Portman Hotel in Shanghai. The chairman of the Inditex Group Communication and External Affairs introduced Zara’s current global operations and future development plans in Shanghai.

Compared with other branded apparels, Zara's most unique marketing strategy is to launch 12,000 new design products each year, and twice-weekly high-frequency in-store merchandise replacements. This marketing strategy is unprecedented in the Shanghai fashion industry. Currently, 69% of Zara’s raw material supply comes from Europe and 27% comes from Asia. All products are distributed from Spain's logistics platform, and are shipped twice a week to all the stores in the world. It is guaranteed to meet the needs of various stores in 24-48 hours. This is true for those who love to pursue fashion. It is temptation.

New store on Nanjing West Road, with an area of ​​about 2,000 square meters, two floors, spacious and comfortable. This building was founded in 1925 and was the Spanish Embassy in China in the 1920s. In-store clothing is divided into women's wear, men's wear, and children's wear according to styles. Among them, women's wear is the biggest highlight. There are the Woman, Basic, and TRF collections. The Woman collection has obviously brought together international pop elements and is placed in stores. The most conspicuous place can be described as the Zara classic; the Basic series is for everyday clothes, the price is well-positioned, the practicality and high quality are taken into account in the materials, design and tailoring, while the latest fashion elements are combined, while the TRF series are exclusively Designed for young women to cater to their unique tastes and needs. Navy style, Latin style, urban Sahara, beachwear, sexy summer, Gothic and other styles are all available.

According to the chairman of Inditex Group Communication and External Affairs, following this first new store, Zara plans to add another two new stores in Shanghai and Beijing in 2006. It is reported that the second branch in Shanghai will be located in Huaihai Road, Shanghai Times Square, plans to open in July this year, is currently being renovated.

Small data

As the world's leading fashion salesman, Inditex Group now has eight international independent brands, with more than 2,700 stores in 62 countries and regions. In 2004, the total sales amounted to more than 5.67 billion euros, and its total capital exceeded 17 billion euros. At present, the group has more than 50,000 employees and is one of the largest fashion companies in the world.

At present, Zara stores spread all over the world and become the most famous Spanish clothing brand in the world. The brand has more than 850 stores in 60 countries and regions. In 2004, its sales reached 3.8 billion euros, accounting for 68% of the group's sales.