The finals of China International Underwear Creative Design Competition ended successfully

On July 11, the finals of the 2020 “Charming Oriental China International Underwear Creative Design Competition” kicked off at the Shenzhen Convention and Exhibition Center.

As the current top and most authoritative competition platform in China's underwear field, this year's Charm Oriental lasted 9 months, attracting 300 colleges, 50 independent design studios, and designers from more than 10 well-known enterprises in the industry. A total of more than 4,000 entries were submitted. After fierce competition in the preliminary and rematch, 15 works were shortlisted for the finals. From theory to practice, it is difficult to change the design into a finished product, especially the finished product of this competition is made by the players themselves.

Super jury lineup is fair and fair

The jury lineup for the finals of this competition is composed of consultants of SUA Design Competition, former deputy general manager of Manifen Business Department of Huijie Group, former director of Huijie Underwear Research Institute Dong Xiaoying, director of marketing and brand center of An Lifang (China) Garment Co., Ltd. Wen Qing, Hu Rongrong, Design Director of Virginie International Group, Wu Guoli, Senior Director of R&D Center of Metropolis Group, and Luo Ying, Deputy Dean of School of Art and Design, Shenzhen University. Combined with the comprehensive opinions of enterprises and colleges, and the jury has unique insights in the field of underwear design, they have a deep grasp of the world's design trends. Their joining has further enhanced the attention of the competition in the professional field.

[Figure: Pre-review site]

This year's finals used the previous pre-review and on-site reviews. On the morning of the 10th, the jury pre-reviewed the finished products, renderings and the main design of the ready-to-wear garments, and experienced the fabric selection and details of the players up close; the electronic scoring mode was followed on the 11th finals, and the audience can use the side screen of the stage Know the scoring situation of each judge. At the same time, after the performance of each five groups of works, the judge teacher will make professional comments on the players, provide valuable suggestions for the players, and help the players grow better. Over the years, the competition has strictly adhered to the "fair, just and open" judging principles. Apart from on-site reviews and awards, the judges' teachers have zero contact with the contestants throughout the process.

[Picture: Final stage live comment session]

Break the tedious shackles and return to natural comfort

With the expectation and excitement of the audience, the finals kicked off...

The theme of this competition is [LESS IS MORE], simple things often bring people more enjoyment. It is intended to guide players to simplify and simplify the design of underwear, freely advertise, break the cumbersome shackles with the simple and simple design concept, return to natural comfort, and show free self-expression.

[Figure: Finals scene]

15 sets of design masterpieces have been launched in turn. The design works not only attracted the attention of the audience in terms of color matching, styling design, and tailoring style, but also changed the music, sound, and lighting effects with different themes of the works. The atmosphere pushed to the top, showing a brilliant spark of collision between technology and fashion. The judges were intently scoring each group according to the judging rules on the spot after the display of each group of works. Designer players held their breath in the background and waited for the results of the competition to be announced.

[Figure: Finals scene]

The dust is settled in the decisive battle

The expected results of the scoring were finally announced. Among them, designers Ren Xinwei/Cai Erqiao won the championship with the work "Jinghua" and received a prize of 80,000 yuan; designer Qi Yanlan's work "FLOWING SPACE" won the runner-up and received a prize of 5 Ten thousand yuan; designer Zhou Wen's work "Broken Cocoon" won the third place, and won a prize of 10,000 yuan.

[Photo: Ren Xinwei/Cai Erqiao's work "Quiet" won the first prize]

[Photo: Qi Yanlan's "FLOWING SPACE" won the second prize]

[Photo: Zhou Wen's work "Broken Cocoon" won the third prize]

Carrying forward and inheriting Oriental culture, discovering the best and most soulful underwear design talents in China and even the world, and promoting the development of underwear creative design, thereby promoting the transformation and upgrading of the entire underwear industry is the constant pursuit of the Charming Oriental Underwear Competition for many years. In the future, we will continue to maintain our original intention, promote the development of the underwear industry, and help China transform from a big underwear manufacturing country to a design and manufacturing brand power.

[Picture: Gao Lin, inspector of Shenzhen Municipal Bureau of Commerce, and Zheng Xuan, deputy inspector of Shenzhen Municipal Bureau of Industry and Information Technology, awarded the first prize work "Jinghua"

[Photo: Xu Ting, Secretary-General of Shenzhen Design Capital Promotion Promotion Association, Wen Qing, Director of Marketing and Brand Center of An Lifang (China) Clothing Co., Ltd., awarding the second prize work "FLOWING SPACE"]

[Picture: Chen Heping, Secretary General of Shenzhen Cultural and Creative Industries Association, awarded the third prize work "Broken Cocoon"

[Photo: Senior Director Wu Guoli of the R&D Center of Metropolis Liren Group presents the most commercial value award works]

[Picture: Wu Guoli, Senior Director of R&D Center of City Beauty Group, presents the award for the Best Internet Popularity Award]

[Picture: Dong Xiaoying, consultant of SUA Design Competition, former deputy general manager of Manifen Business Unit of the former Huijie Group, and dean of the former Huijie Underwear Research Institute]

Thank you very much for the universities, enterprises and all the participating designers who have always supported the "Charming Oriental" design competition! The organizing committee of the competition can receive so many outstanding works, which is indispensable for the strong support of the colleges. This year, the "Best Organization Award" was set up for the colleges with more than 60 submissions, which won the eighth session of the 2020' The “Orientation of Charisma Oriental” China International Underwear Creative Design Competition Finals Best Organization Awards are: Xi’an University of Technology, Chongqing Second Normal College, Inner Mongolia University of Technology, School of Art and Information Engineering, Dalian University of Technology, Cunjin College of Guangdong Ocean University, Guangdong Vocational and Technical College, Yunnan Textile Vocational College, thank you for your great support! Hope to see you next year!

[Picture: Chen Jingjing, Deputy Secretary General of Shenzhen Underwear Industry Association, and Zhong Hongling, Minister of Member Department of Shenzhen Underwear Industry Association, presented the Best Organization Award]