Special step x Wang Dongcheng: There are endless playing, fancy hit Call 11!

As the double 11-day cat shopping carnival is getting closer, marketing activities of various brands are increasingly hot. On November 5th, special-educated male spokesperson Jiro Wang, who staged a long-term cooperation with him, staged a “fancy” live broadcast and set off a new chapter for Xtep's 11 warm-up wave.

Wang card agent "training" fans fancy Call Call 11

On the evening of the 5th, “Master of Comprehensive Training” Wang Dongcheng was wearing a special step tidalwear and was dressed in a cool fashion dress to show his dedication.

At about 20:00, Wang Dongcheng appeared on the live platform of the “Taiwan Uncharted League” live flagship store of the Tmall Xtep official flagship store. Once on the field, it was an entertaining and shouting “Xtebu Double 11!”, and the cheerful and energetic atmosphere triggered live fans’ laughter; Many Dadong Iron Powder collectives have screened their solidarity with idols. Wang Dongcheng is also happy to interact with the host. The atmosphere is lively and enthusiastic.

Under the name “Master of Comprehensive Training”, Wang Dongcheng is naturally prepared. At the scene, he used the coach's identity as a coach to respond to Xtep's "Fancy Singing" to guide the fans to sing while playing sports. They successfully managed to pass through and send welfare; "Challenge 30 seconds", Wang Dongcheng tried to wear as many coats as possible within 30 seconds. In the face of the host, he asked “Why is it not hot?”, and the professional spirit responded with a second, and the wit replied “Not at all because of the ultra-breathable special-step jacket”; at the same time, Wang Dongcheng even more closely sent joint costumes and signature dolls. , signature special shoes and other heavy gifts, fans can be described as full of benefits.

In addition to distributing benefits, Wang Dongcheng does not share the usual dressing style and brings "Eastern style" to teach Flowers Boy to wear tips. At the end of the broadcast, Wang Dongcheng intimately photographed with the fans at the scene and jointly cheered for Xtep Double 11 and the whole event ended in a happy atmosphere.

"Non-general" comprehensive training masters "non-general" fashion perspective

Since the special step of 2016, Jiro has cooperated with Xtep in depth and participated in various X-plus XLT training systems, cool running parties and other “fashion+sports” promotion activities. With his unique youth, fashion, and tidal temperament, he has taken special steps to young people. Pass more "playful" and "attitude" sports enthusiasm.

In the video of “Extremely Uncharted Xtep League” launched by Xtep this year, Wang Dongcheng debuted with the status of “Master of Comprehensive Training”, with “Spiritual Instructor” Nicholas Tse, “Woman Force Leader” Zhao Liying, “Coolplayer” Lin update. , "Extreme runner" Xie Zhenye jointly called for the special step double 11 Call. It is easy to see that each person's position is a clear sign that Nicholas Tse is the earliest advocator of "Fashion + Sports" for Xtep. Zhao Liying represents a woman's power with a deep dialogue with female consumers. "The Dream of 900 Million Girls" Lin has its own e-Sports + Television + variety traffic; Chinese flying people Xie Zhenye, then lead special step "professional running" positioning.

In addition to the reputation of “beauty man” in the performing arts industry, Wang Dongcheng is also a fitness enthusiast + a secondary element culture lover. On the other hand, comprehensive fitness is not only the first choice for young people to keep fit, but also one of the social means. Xtep's expansion of the brand's influence into a fitness circle through the use of Jiro Wang can be described as a precise extension of the "Fashion + Sport" strategy. The side-blasted secondary element subculture is an unexpected achievement of "Inadvertently Inserting a Willow," but it is undoubtedly a special step and young. People "play together" icing on the cake.

Each of the five spokespersons paved the way to communicate with the youngest group of young people from different perspectives, and developed a new generation of young consumers to jointly promote the special layout of “Fashion + Sports”. It can be seen that behind the "non-general" comprehensive training masters, the brand represents a non-general fashion perspective.

Xtep Double 11: Activity "played"

The live broadcast of Wang Dongcheng, the “Master of Comprehensive Training” has come to an end, but the Xtep Double 11 has never been played and is still underway. On November 9th, Xtep will usher in “The Woman Leader” Zhao Liying’s ultimate debut, sending an exclusive gift to Yingbao at the official flagship store of Tmall. The event "played" and "fun", this pair of 11, more surprises, to make special steps!