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With the emergence of the ebb tide, more and more brands are also starting to get involved in the development of the online market, and then go the route of combining online and offline marketing, but most brands are unable to achieve offline and online synchronization prices , Eventually consumers can not pay because they can not continue, can focus on one of the areas of development. As a leading brand of British fashion, Shasilai brand men always adhere to the physical store's development strategy, concentrate on the development of physical stores, seize every opportunity to practice internal skills, and ultimately win the favor of consumers. The number of stores soars rapidly and become the most consumers Concerned about the fashion brand. Shasilai brand men's focus on the development of physical stores, training internal strength, to enhance brand value No matter how the external market environment changes, Shansilai brand men's memories of the early mind, the store expansion, enhance brand value, improve brand awareness as a brand Consistent pursuit, focus on physical store development, training brand strength. Shasilai brand men to improve product quality and fashion, hired the most professional designers, designers often walk in the major international fashion week and show floor, learn from the current international most popular fashion avant-garde elements to ensure that the product Fashionable degree. At the same time, Shakesilai brand men implement "zero" defect product management, strictly control the production and circulation of every aspect of the product to ensure that consumers reach the hands are the most perfect product. Shakesilai brand men to create a good shopping environment for consumers, the use of new shelves, creating a rest area in the shop district, the window is updated quarterly, the display according to the theme by color ... so that consumers can enjoy the full enjoyment of shopping . Shakeslare brand men to create sophisticated British fashion brand image, advertising in CCTV at the same time, hire superstar Wu Jing endorsement, sponsor fashion events and other activities, in the eyes of consumers to establish a unified unified brand image.