Saslax marketing data boys also love to buy men's clothing also has a big market

In the past, boys did not like to go shopping in the mall to buy clothes, and they would not spend too much time on their own dress. But as time went by, it all changed. Boys began to pay attention to dressing, they are very willing to go out from home to go shopping, watching clothes, trying clothes, talking and matching has become a pleasure in their lives. So, do you still say that menswear is not bought?

It is often said that women and children are the main force of consumption. In fact, men are also the main consumers of consumption that cannot be ignored. Next, Saslax will use the data to tell you that boys also love to buy clothes, and men's clothing also has a big market.

The potential of the menswear market is huge

With the increase of material and the increase of disposable income, men pay more attention to modifying their appearance and increasing their consumption in apparel products. In recent years, the importance of the menswear market has continued to increase. In 2009, the global cash flow of men's wear has far exceeded that of women's wear, with an annual growth rate of 9-13%. From casual sportswear to fashion trends, men's wear has seen a variety of products and brands in the changing consumer demand. It once pushed the menswear market to a development climax, and the future development of the menswear market is immeasurable.

Then, under such a good condition, what will the menswear brand do to get great attention from consumers and greatly enhance brand awareness and thus promote sales? At this point, Saslax men's clothing wants to talk about the feelings and practices in the management and management process, so that the store is hot, so that performance has soared!

Speak with good products

In this era of excess product, natural consumers will have higher requirements for products, especially for clothing. Among male consumers, young male consumers account for the majority, and they prefer those that are personalized and fashionable, and that emphasize the stickiness, fashion, and trend. In addition to fashion, they also value the quality of the products. Although men are willing to take the time to buy and dress themselves, they are really not used to spending too much time on this, the quality of the product will directly affect the frequency of purchase.

Therefore, the products of men's wear brands must be of good quality. In terms of products, Saslax men's clothing is the ultimate. In order to ensure the quality of the products, Saslax men's wear implements “zero” defect management on the products, strictly controls the source of the production products and every link of production, and at the same time, adopts advanced fabrics and processes to ensure the quality of the products and let the consumers truly experience. The charm of a good product.

Win with service

In this era of emphasizing experience and service, in order to win the favor of consumers, services must be done well. Selling a product is not just a simple sale, you have to provide a range of services to make them feel like they are going home, in order to stimulate their purchase behavior. Saslax guesses that you definitely like this service. You can play a piece of music in the store, you can explain the knowledge of matching and maintenance for him, you can give him a cup of thirst-quenching water, anyway, you want him to feel home.

Saslax men's clothing is very focused on service, fitting room culture, VIP culture, product culture, employee culture, etc. These cultures are all for the consumer. Dressing room culture, matching accessories in the fitting room: shoes, scarves, hats, belts, space is enough, clothes are ready for you to wear; VIP culture, a series of member activities for brand store members, let you There is a sense of exclusiveness, and you can enjoy new products in the first place.

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