When a planning team doesn't have fresh ideas and sticks to a certain promotion method for many years, his approach has become popular. Although tired, it won't have much to gain. When a brand competes with many brands for a certain market, he is doomed. Will go into the popular promotion method, the end is tired and not much gain. In the world of carnivores, there are some animals that fight in groups. They are constantly running on the grasslands to drive out prey. They are thin and busy, and the grasslands and prey are free to run. Therefore, they often need to catch up overnight and continue to fight three to four. day. In the process of chasing prey, their fatigue is self-evident. In business operations, we are constantly playing the role of running. We see countless prey, but we often ignore that we are in the grassland, the prey has their own preferences, and they have a route to run, so we The chase is always a little tired in the way of getting tired. I have never rethought the way of retail promotion now. In the past, it was of course a big price cut and discount for media and consumers. But this way is a cruel process of chasing and escaping. Consumers are chased by price. The running has been exhausted, some consumers have lost interest in the face of big discounts, and in the process of chasing consumers, the business has also found that profits are not as rich as in the early years, each time the fight is always hard to gain And the ending. In the past two months, I suddenly became interested in researching the consumption data of shopping centers. So I did some data analysis and suddenly found a very important information. I compared two types of activities, one was dominated by shopping centers. The product promotion activities, and the cultural activities led by the shopping center, have surprising results. The cultural activities are much higher than the product promotion activities, both in terms of customer orders and customer price. This data may not have a complete reference value, because currently in the summer, the price of all goods is not very high. However, in order to find out the secret more scientifically, I chose a brand with a slightly higher brand awareness and a lower brand awareness, but some brands with similar styles were compared as key points, and found that the popularity is higher than the low visibility. The brand is selling a much higher proportion. These data analyses have convinced me that not all price promotions are effective. Under certain conditions, consumers prefer to spend freely instead of being stimulated by external factors. At this point, I visited and observed some of my friends. Most of them are mid-level managers. Their favorite brands are similar to esprit. When they enter these stores, they don’t care whether the brand is five tomorrow. Fold, just if this dress is in line with the mood at the time of fitting. These friends, more friends around them, are the same consumers as them. They used to go to department stores. Now they prefer to go shopping. Whether it’s personal experience or data has been stimulating my thinking, we have been running the grassland carnivores for a long time. We are always doing some of our subjective will, but we have not really studied consumers. Changes in preferences. We hid in an air-conditioned room, searching the information on the Internet over and over again, hoping to answer our own confusion, and then arbitrarily piled up some planning schemes that looked good in language but didn't have much practical significance. This phenomenon I call it “popular exhaustionâ€. When a planning team has no fresh ideas and persists in a certain promotion method for many years, his approach has become popular. Although tired, there will not be much gain; When a brand competes with a number of brands for a certain market, he is destined to go into the popular promotion mode, and he is tired and not too much. From an investor's point of view, the return is the final assessment standard. Can we bring a return? If we continue to work tirelessly, not letting fresh thinking enter, and walking the old way, it is doomed to failure. At all times, we have only one way, that is, adapt and change, adapt to needs, change ways and methods. There are different types of knitted Fabrics, including jersey, rib, interlock, and cable knit. Each type has its own unique characteristics and uses. Jersey knit fabric, for example, is commonly used for T-shirts and dresses due to its lightweight and breathable nature. Rib knit fabric, on the other hand, has vertical ridges and is often used for cuffs, collars, and waistbands. light mesh fabric; light Jersey knitted fabric; fleece knitted fabric Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com
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