Mud tires hit the striker general tires officially entered China

With the increase in sales of domestic SUVs, self-driving and off-roading seem to be mentioned by more and more people. The information revealed by this is not only the demand for SUVs and off-road vehicles, but also for the aftermarket. It also implies a spring breeze, such as the upgrade of tires, and as the world's leading tire manufacturer, the mainland horse brand tires naturally see this point, and recently brought its general tire brand officially announced to enter the Chinese market, and will As a striker's flagship product, I can see that the horse brand hopes to prove to the world that "we also have SUV tires!"

General tires? Who is that?

Yes, when I first heard about this brand, I also had a headache, but in fact, the general tires have existed for more than 100 years. This SUV tire brand, which has always been American-style, has been from the day of its birth. In the production and research and development of SUV and off-road tires, until 1987, Continental Horse tires officially acquired the general tires, and began to operate as a sub-brand of the mainland horse brand, and its product line is also the mainland. The horse is not involved in the SUV field...

In the United States, the all-terrain off-road vehicle race and the unknown cross-country challenge are almost one of the motorsports that everyone is eagerly awaiting. At the time, the slogans of challenging themselves and challenging the unknowns at these events gave the generals a lot of tires. Inspiration also makes the two coincide in the cultural field, that is, since then, the general tires have been actively involved in the sponsorship of the event, gradually gaining recognition from the racers and fans, and the good guys are challenged from off-road. The spirit of the self and the desire to explore the unknown world are like the ideas advocated by the general tires.

What makes this brand a household name is not only the investment in the field of competition, but also the innovation of tire technology. In the 1960s, the tire development at that time encountered many technical bottlenecks, and it was because of the general tire that it brought Gen- for future generations. Tac adhesives, Nygen tire fabrics and new synthetic rubbers have solved many of the material problems that have plagued the industry for many years.

Bringing six products to China

Simple and everyone smashed the origin culture of this brand, mainly to let everyone have a preliminary understanding of it, and this time the general tires brought six products to Chinese consumers, it covers the car field and SUV And the field of off-road vehicles, although at first glance is very comprehensive, but in fact only its SUV products are the real main, don't worry, let's look at one by one.

The above are the six tires displayed at the launch of General Tire, including three main products: SUV series tires and three sedan tires. The tires of the sedan product line are mainly used in the mid-range and low-end markets. It is lower than the positioning of the horse, mainly facing more consumers. The SUV product line is a "protagonist face", HT5, AT5 and MT5, which are actually HT tires for home SUVs and AT tires for hard SUVs and MT tires for professional off-road.

From the general tires into China, guess the market strategy of the horse brand

Market performance, worthy of attention:

As a 100-year-old SUV tire brand, the general tires entered China this time. It is a ulterior motive. In addition to complementing the vacancies in the SUV tire market, its powerful product strength is also a big advantage, but now it needs to be worried. I think it is the follow-up marketing method and the ability to land. After all, in the field of SUV tires, Goodyear, Cooper, and Bailuchi have already occupied more than half of the country. Whether it is popularity or sales, it has accumulated many years of achievements. Inciting. How to grab food from these old brands, this requires a brain.

In terms of landing, according to the official introduction, from May to June this year, the general tires will be promoted from the e-commerce channel and the physical channel. In the initial stage, some second- and third-tier cities may be involved, especially in the southwest where the demand for SUV tires is strong. What is the form of the network channel and the physical channel? Is it a self-built brand store or not, and there is no clear answer. What kind of means will this century-old SUV tire brand use to open the gap in the domestic market? We continue to pay attention to it. (Text / map / photo car home Ren Bo)

(Editor: HN666)