Looking at the world, the hottest way of dressing at this stage is not an expensive luxury, nor a sophisticated high-definition, but a “tidal†dress that is brought to the fire by a group of street artists. Domestically, many brands have emerged and won the favor of some young people. A number of luxury giants are vying to align with the tide brand. Born for the tide, cross-border breakout, to promote the tide of art Mark Huafei was founded 19 years ago and was born for the tide. Since its inception, it has been rapidly becoming the phenomenon-level tide brand of the Chinese fashion industry in order to satisfy the pursuit of the fashionable youths in the millennium. With the professional artistic aesthetics of the brand, combined with outstanding artists and costume masters at home and abroad, boldly cross-border; in recent years, we have continuously strived to integrate “art†into a wider trend of life, frequently cross-border internationally renowned IP, with art without boundaries, trend without gender. Innovative thinking to meet the diverse needs of young people. As early as 2005, Mark Huafei has opened the door to “cross-border joint†and started cross-border cooperation with well-known brands such as Coca-Cola, World of Warcraft, Starbucks, Transformers, and Nike WOKSTER, and focused on the art field. The “Creative Motors†art competition was held to provide a creative platform for young artists and designers to cultivate new strengths in design. In 2016, Mark Huafei upgraded the brand to “Trend Art Men's Wear†and “Life Artist†as the brand concept, and invited the popular Korean male star Song Zhongji to be the brand's first spokesperson. The brand has also reached cooperation with well-known IP and artists such as the British Museum, Bruce Lee, MARK WIGAN, and Doraemon, which has made the public's awareness of the brand name of Mark Huafei more obvious. As a result, the development direction of “Art Tide Brand†has reached a broad consensus in the market. The average annual sales of all-channel sales continued to grow rapidly for three consecutive years. The rise of the Z-generation consumer group, the multi-art trend card Today, the world's fashion trends change the iteration cycle is getting shorter and shorter, and China's fashion trends have also been synchronized with the world trend. The five major fashion weeks have become the stage for Chinese brands to speak in the world and compete with international brands. The innovative design power from China has received much attention, and the influence of the Chinese market on world fashion continues to rise. From the perspective of market composition, the Z generations represented after 95 and 00 have become the main consumers of consumption. They have the characteristics of independent self and individuality, and dare to accept new things. The fanfare and unobtrusive "tidal" are not the tide of their pursuit. Z-generation has its own unique views and more expressive desires for the trend, and is more eager to express its beliefs and values ​​than ever before. In their view, the brand should also be like this. The new generation of consumer groups have formed a unique cognition of the trend, while the current development of China's economy, social culture has brought about the diversity of social life and the rise of subculture, and also created the independence and diversity of aesthetics. The existing clothing style or mental attitude of the existing tide brand is not enough to meet the needs of domestic tide brand incremental users. This is also the insight that Mark Huafei has obtained based on consumer trends. Therefore, in 2019, the Mark Huafei brand conformed to the trend change, and the positioning was once again upgraded to “multi-art tide brandâ€. The inclusiveness and diversity of the upgraded art genes found a solution for the development of the tide brand incremental market. In design and research and development, Mark Huafei introduces an international and young design team, focuses on artistic DNA, deepens the joint cooperation with well-known independent designers and artists, and redefines the products from a multi-artistic perspective while releasing the new brand LOGO. It is divided into three series - Guochao Art Series, International Art Series, and Simple Art Series. Each series' own positioning and design techniques also have a distinct concept. The Guochao art series plays the Chinese culture of Wannian, integrates Chinese culture with international trend elements, and is born in China's HIGH-STREET style. It combines traditional and modern art to inherit, integrates with global fashion, develops multiculturalism, and conveys brand identity through fashion design. The Chinese spirit and Chinese attitude evoke the emotional resonance of Chinese youth. In 2019, the newly positioned Guochao Art Series was released for the first time. Mark Huafei landed the “Guest Nation China†of PITTI UOMO, the international top buyer exhibition, and re-deconstructed the theme of “Flying Heaven and Dunhuang†to show the multi-faceted character of the national tide pilot. The international art series promotes the trend of art, carries the brand's unique artistic DNA, and uses rich artistic patterns and multiple techniques to focus on cooperating with global multi-art forms or artists to make pop art humorous and graphic through individual and interesting design techniques. To constantly create art topics and become a window and fashion language for young people to interpret the current youth culture. The simple art series is positioned in the trend of commuting, optimizing the daily wear quality of the youth group, balancing the two lifestyles of street and commuting, introducing technology and eco-environment as the design concept, making the commuter dress more character. 　　 　　 　　 　　 Focus on brand positioning, upgrade brand new strategy Mark Huafei and the diversified development trend of social culture, in order to meet the increasingly rich individual needs of people, break the limitations of the existing tide brand narrow, solidified style, use a variety of artistic expression techniques to carry out original design, and create a new category of Chinese street brand. As Mr. Yang Kuntian, the founder of Mark Huafei, said, the national tide or the new domestic product is to make each Chinese young people more fashionable and more culturally confident. Consumer aesthetics and understanding of the trend culture are changing with each passing day. At the same time, brands must actively seek to upgrade, create new brand definitions from the needs of consumers, combine diversified design elements and research and development of new fabrics and accessories, and insist on innovation: Only by continuous innovation can we lead the trend. "Multiple, Borrowing, Focusing, First" is the slogan of Mark Huafei's breakout. Mark Huafei is carrying out brand upgrades in a multi-dimensional and multi-angle manner, focusing on the new positioning of the brand of “Multi-Art Tide Brandâ€, expressing the new attitude of Z generation with products, and unifying the new marketing with memory points, with comprehensive and accurate all-channel help. The new retail, with technology convergence vision, brings consumers a new consumer experience. Mark Huafei hopes to make the products different in the hearts of customers, thus occupying the minds of consumers. Secondly, the matching of all product series, marketing planning and marketing are all focused on the positioning of multi-art tide brands; It belongs to the new era of Chinese multi-industry street brand that Mark Huafei resonates with consumers. In this double eleventh e-commerce carnival, the brand also hopes that the output of the new positioning can be recognized and accepted by consumers. It is hoped that through unremitting exploration and hard work, it will follow the times and create a cross-border breakthrough. To upgrade the tide of art. Solemnly declare: text picture text provided by the brand side, only more information to pass, articles carefully verify the authenticity of your visitors! If there are resources that infringe on your rights, please let us know and we will delete them in time. Sport Low Cut Sock,Sport Tye-Die Cotton Socks,Women Low Cut Cotton Socks,Kids Low Cut Sport Socks Jingjiang Pingdong Import&Export Co.,Ltd , https://www.jjpdsocks.com
