Maker face to face: Chen Jingmin, general manager of Qibohui, the second generation of the mission

a creative conversation

An upsurge of innovation

A sincere discussion of Face to Face

On September 15th, the summit dialogue on the theme of “Double Creation Promotes Upgrade, Strengthens New Momentum – How to Create a Creative Ecology in the Age of Mass Entrepreneurship and Innovation” will be launched in the SHOW Day Earthquake in Quanzhou, Fujian Province. Key experts such as experts and scholars, entrepreneurial leaders, government, financial technology Internet media and other key guests gathered in the dialogue platform to discuss entrepreneurial innovation and share creative ideas.

As an important part of this double-creation week, on September 17th, “Maker Face to Face” invited local well-known makers to talk about entrepreneurship in the form of live broadcasts, attracting all the people to participate online and offline, and inspiring the network of innovation and entrepreneurship. energy.

As the new generation of entrepreneurial representatives, the mission of the "creative second generation" Qi Bohui general manager Chen Jingmin was invited to be the guest representative of this "creative face to face", on-site expounded her unique insights on entrepreneurship and brand.

International perspective

Years of study abroad experience has enabled Chen Jingmin to have a deep understanding of international trends and advanced corporate management concepts. As a second generation with international vision, in the live broadcast room, Chen Jingmin talked about the differences between Chinese and Western cultures on his own overseas study experience. She also said that the popularity of street culture today has given Qibo Hui great enlightenment. Qibohui is aiming at this market trend change, seize the trend of youth trend culture, and open up the youth trend market. At the same time, Chen Jingmin also gave a brief explanation on the cooperation between Qibohui and the World Dance Competition WOD, and she said that Qibohui will share media resources with WOD and work together to develop a deeper and broader cooperation model. To create long-term value.

Combine the brand connotation and enhance the brand competitiveness

Brand operation requires not only a forward-looking vision, but also a practical implementation of every idea at the enterprise level, to integrate brand resources and promote brand development. Regarding the plan for brand operation, Chen Jingmin said that in the future, Qibohui will enhance Qibohui's brand competitiveness in four aspects: brand, product, terminal and data. Based on the new positioning of “Adolescent Fashion Exclusive Brand”, we reorganize the brand connotation and create a brand new brand image that is more in line with the trend of the frontier.

Promote environmental protection and focus on sustainable development

In the fierce market competition, it is important for enterprises to focus on the improvement of products and brands. However, from a long-term perspective, sustainable development is the focus of strategic deployment. Environmental protection is one of the important themes of the modern era. No matter what kind of industry you are engaged in, you can't avoid the concern of environmental protection. A forward-looking enterprise is bound to put environmental protection in an important position and will not give up sustainable development for the sake of profit. the way.

Chen Jingmin has always been keen to participate in charitable activities, and has led by example to lead Qibohui to practice the concept of environmental protection and public welfare in the development of the company. At the scene, she also took the road of sustainable development of low-carbon and environmentally friendly brands in the development of enterprises. Answered questions from online audiences. She said that Qibohui will continue to implement the concept of environmental protection on products, strictly manage the R&D and production processes of products, and constantly pursue the optimization of quality. Through green, non-polluting fabrics and processes, we will provide young people with a healthy and comfortable wearing experience. Let the audience have a deeper understanding of the future operation and development direction of Qibohui.

(Photo) Chen Jingmin participates in international volunteer organizations and practices environmental protection concepts

(Photo) During the GIVE event, Chen Jingmin donated seven Bohui products to local youth on behalf of the brand.

Chen Jingmin, the general manager of Qibohui, participated in the online interview of “Maker Face to Face”, taking the opportunity of double creation, and starting and innovating according to his own experience. It is not only a self-presentation of Qibohui to the public, but also the brand spirit of Qibohui. And the development plan is more clearly displayed in front of the audience. It also brings a brand-new enlightenment to the audience who pays attention to entrepreneurship and pays attention to Qibohui. It is a feast of ideas about entrepreneurship and innovation!