"Light of the City" × Hangzhou | iLazy · Li Lingjie Special release Time: 2011.3.26 17:00 Location: 751D·PARK Central Hall brand introduction "iLazy", literal translation is lazy. The concept of brand culture comes from a Zen poem written by French writer Roland Barthes. "Sit and do nothing, spring comes, grass grows." Real laziness is a natural state of integration and overflow. Lazy, slow, idle, then rumor. Li Lingjie Lin iLazy Design Director Bachelor of Fashion Design, Beijing Institute of Fashion Technology, Master of Fashion and Textile Design at the European School of Design, Create a brand after the taste iLazy, He has served as the chief designer of many well-known women's wearers in China. The work "After Taste" won the Silver Award of the 5th China International Women's Designers Grand Prix. Review of works Q&A Q: Interpret iLazy in one sentence. A: iLazy is a designer brand that emphasizes texture design, advocates inner freedom, and blends traditional and modern elements. This website is a five-year exhibition - Milan Tortona Q: What is the theme and source of inspiration for this release? A: The theme "Silent Emotion", inspired by Italian woodcarver artist Bruno Walpoth's solo exhibition "Mute Encounters" in China, in a quiet and poetic space, whether it is a faint contrast between mottled colors, wood texture, or artist With the carving of the knife, the details of the human body are meticulously portrayed, all of which reflect the vitality and connotation of the work. Mute Encounters - Bruno Walpoth Q: What kind of perception and philosophy does the brand want to convey? A: iLazy is simple, light and practical. While ensuring high-quality materials and design, it emphasizes the inner feelings of the wearer while being worn. "It is the beauty of iLazy brand culture that makes people have a beautiful beauty and makes people feel at ease." Q: What highlights are there in the use of fabrics, colors and crafts at this conference? A: The color of this series is clear and warm, and it contrasts with the texture of the fabric. The choice of fabrics focuses on the texture of the touch, and the large-profile style focuses on the depiction of small details. At the same time, the designer draws on the essence of traditional handicrafts, such as tea dyeing, Yuhang “clear silk silk†technique, Yi people wool felt technique, etc. From the “wrong†part of these technological innovations, it shows “reality†and expresses the alienation and the series to be presented. Warmth, restraint and persistence, manual and machine contradictions and unified emotional appeals. Q: What do you think of participating in the “Light of the City� A: Thanks to China International Fashion Week for providing us with such a good platform. I am also grateful to Hangzhou Yishang Town for supporting our start-up brand! Q: What kind of city do you think Hangzhou is? For designers, what is more attractive in Hangzhou? A: Hangzhou is a fast and slow multi-inclusive city. It has profound historical culture and artistic accumulation, as well as the government's strong support for the clothing industry, the active cultivation of clothing brands, and the cluster of Jiangsu, Zhejiang and Shanghai industrial chains. The supporting and entrepreneurial atmosphere is very good, which is very attractive for me. marine vinyl, outdoor vinyl, pvc leather for marine, pvc leather for outdoor Outdoor Vinyl,Coated Fabric For Outdoor,Outdoor Leather Furniture,Outdoor Leather Fabric Vigor Plus Co., Ltd , https://www.vigorplusx.com
