Lane Crawford Lane Crawford Presents Exclusive World Series of Sports X Fashion

Joanna Gunn, Lane Crawford Chief Brand Officer, said: “Lane Crawford has always been committed to supporting China’s new brands and creative talents. We are very pleased to partner with The Woolmark Company to launch Helen Lee and Particle Fever’s exclusive global collection. The designers will be beautiful. Noble wool blends innovative technologies with the elements of modern sportswear, demonstrating its diversity and sustainability, as well as the importance of future fashion development."

Stuart McCullough, Managing Director of The Woolmark Company, said: “The Woolmark Company will continue to actively promote Merino wool in sports functional apparel, working with leading global manufacturers, retailers and brands to promote the natural advantages of wool as a high performance fiber. ."

In this joint series, Helen Lee's series of themed “Work Out Work” was inspired by encouraging urbanites to do more exercise and maintain physical and mental health. “Wool usually gives us the impression that it is heavy. But in the design process of this collaborative series, the wool I came in contact with was an extremely light and airy material that totally subverted my wool. Understand." Helen Lee said, "In this series of designs, I have more emphasis on wearability and fit, taking into account comfort, style and fashion."

Particle Fever's series of themes are interpreted as "structural differences." From product conception to production and production, designers creatively used merino wool fibers to convey the diverse relationships between our bodies and space and time, and completely reinvented the design methods of traditional sportswear. "At the beginning of designing this series, I was concerned not only with the design of the models, but also with the functional design." Lin Hai, the chief designer of Particle Fever brand, said, "In fact, wool fiber itself also gave me a lot of inspiration. I hope this series can show that sportswear can also be both functional and fashionable."

The Woolmark Company has established a two-year strategic partnership with Lane Crawford to jointly support design innovations inspired by Merino wool and to provide talented designers at home and abroad with a fashion stage to showcase their talents. In recent years, Merino wool has begun to be widely used in sportswear because of its versatility, such as breathability, temperature control, moisture management, high elasticity and anti-odor.