Jiangnan International Fashion Week Aashidun has won the only five-year total naming rights

At 7:30 pm on May 24th, the 16th China (Changshu) Clothing & Fashion Expo in China and Ashidun 2015 Jiangnan International Fashion Week successfully concluded. During the five-day Fashion Week, through a series of exciting events, exhibitions, discussions, shows, matches, and awards, the industry has demonstrated the charm of the casual clothing capital, and has further established the Jiangnan International Fashion Week as the only leisure in China. The status of the theme of Fashion Week.

Photo of the successful guests of Jiangnan International Fashion Week

As the only general title unit in this fashion week, Jiangsu Ashton Garments Co., Ltd. won the honor of the top designer of the Jiangnan International Fashion Week (2014-2018) at the closing ceremony, and Ashton became the first in the industry. A brand enterprise that has obtained the sole right of naming for five consecutive years. On the first day of the fashion week, Ashton won the recognition and recognition of a new product with the theme of “impression”.

Ashidun Chairman Gong Zheng and Yu Bing, President of Jiangsu Garment Association awarded the first batch of “Chinese Leisure Industry Person of the Year” honors

Zhang Zhigang, President of the China Business Federation awarded the brand to Ashidun

Since the 15th China (Changshu) Clothing & Fashion Expo in China in 2014, the clothing expo has proposed the concept of “casual fashion” to build the platform for the Expo and fashion week, highlighting casual fashion, economic and trade exchanges, shopping and tourism, The promotion of four major functions, Jiangnan International Fashion Week came into being. Aishton, as the special support unit for the last Fashion Week and the sole title sponsor for the opening ceremony, gave strong support to the fashion week.

Founded in 2003, Ashidun has put forward the precise positioning of “urban casual men's clothing” since the brand was established. “Every man has fashionable clothes with excellent value” is Ashidun’s corporate mission. Looking back on the development of more than a decade, Ashton has been adhering to this concept and has gone out of his "Ashidun model" on the path of dreams. Ashidun has introduced the advanced concept SPA model of foreign fast fashion brands. It has achieved high-speed circulation from production to retail, compressed operating costs, and extremely high price/performance ratio. It has always been Axton’s product advantages and market competitiveness. Based on this, Ashton upgraded the SPA model and explored a big store chain model that is suitable for the market and fits itself. It aims to provide consumers with a one-stop shopping environment and a good consumer experience. Brand management has built a good platform. At the beginning of this month, Ashidun opened a super flagship store with an area of ​​over 2,000 square meters in Fangta Street, Changshu. It was well received by the market and verified the success of the “Ashidun Model” with great confidence and effort.

Today, Ashton is already the top ten menswear brand in China and has hundreds of stores in the country. It has a good market share in East China. Located in the city of leisure, Ashidun has three series of “business formalwear”, “business casual” and “fashion and leisure” products tailored for urban men. On the first day of Fashion Week, Aishton launched a new product with the theme of “impression”. The simple design, streamlined tailoring, and calm colors perfectly interpreted the concept of urban leisure. Simple, generous, stylish, and sleeveless. The confidence, quality, and calmness of urban men are revealed. As a leading brand of domestic fast fashion men's wear, Ashton is destined to go further and further along the road of men's clothing.

At the closing ceremony, Ashton was awarded the total naming rights of Jiangnan International Fashion Week for five consecutive years, which verified the strength and charm of Ashton and affirmed the feasibility and success of Ashton's model. The ceremony ended and the elegance continued. The leisure trend of the apparel industry will become more and more intense and become the main theme of the garment industry in the future. We have reason to believe that Ashidun, who takes urban leisure as its position, will surely come out with a different splendour in the future. It will surely become a dazzling jewel in Jiangnan's casual wear.