On September 26-30, 2019 Keqiao Fashion Week (Autumn) (referred to as “Fashion Week”) hosted by the People's Government of Keqiao District, Shaoxing City was held in Keqiao, Shaoxing, Zhejiang. During the Fashion Week, the 2019 China Shaoxing Keqiao International Textile Expo (autumn) and the 2019 Second World Cloth Conference were held concurrently. In order to further strengthen the deep integration of Keqiao Fashion Week and Keqiao Textile Expo, Keqiao Fashion Week and China Textile Information Center, WGSN, COLORO and other domestic and international authorities held “2020” at Shaoxing International Convention and Exhibition Center on September 28-30. Fashion and innovative design exhibition."

“2020 Fashion Innovation Design Exhibition” is divided into three major innovation exhibition areas: fashion trend release area, innovation technology display area and original design docking area. It combines the research results of Chinese women's fabric trends, China's top ten textile innovation products and Keqiao Textile. Brand resources, integrating trend research, product development, results display, design exchange, brand promotion, and results trading. Through the static display and business interaction, the design exhibition will bring the latest international textile fashion trend information, textile technology products, original innovative design achievements to the textile fair exhibitors and buyers, Keqiao textile enterprises, and show the new season. The direction of textile product development and the trend of fashion trends.

Trends release area : Keqiao textile fabrics account for over 60%

The popular trend release area shows the results of the “2020/21 Autumn and Winter Chinese Women's Fabric Trends” published by the China Textile Information Center and the National Textile Product Development Center. The trend was announced by the China National Textile and Apparel Council, hosted by the People's Government of Keqiao District, Shaoxing City, China Textile Information Center, National Textile Product Development Center, and the China Textile City Central Business District Development and Construction Management Center of Keqiao District, Shaoxing City. China's popular fabric engineering, Coloro® special support.

Through the form of static exhibition of fabrics, the release area will display the overall image around the core concept of “conformity”. The spatial design deeply integrates the connotation of the three major themes of “trend of nature, melting freedom, and generational interest”. China's popular fabrics have been short-listed by more than 600 textile fabrics, of which textile fabrics from Keqiao account for over 60%. The release of fashion trends has enabled textile fabric companies to convey the future fashion development direction of popular colors, design styles, technical processes, brand dynamics, etc., providing professional guidance and multi-dimensional representation of Keqiao. The development of Chinese women's textile fabrics is new. It is worth mentioning that each of the displayed fabric products is equipped with artificial “chips” (fabric product details), combined with the artificial intelligence tools designed and developed by the China Textile Information Center to provide visitors with color. In the design, fabric selection and other aspects of the service, the audience can obtain more details of the fabric and the manufacturer by scanning the two-dimensional code on the fabric, and can select and dock the fabric under the guidance of the trending professional logic and information. Quickly establish upstream and downstream cooperation.

Innovation and Technology Exhibition Area : The next season's technology wind comes from here

The innovative technology display area has four exhibition areas of “T-fashion creativity”, “T-sports function”, “T-comfort experience” and “T-safety protection”. A total of 50 pieces have been awarded “Top Ten Textiles of 2017-2019” Innovative products with innovative products, including graphene intelligent heating products, smart ECG monitoring products, UV photochromic products, carbon fiber flexible heating products, anti-electromagnetic shielding products and other functional textiles and smart textiles, fully demonstrate the selected product technology The unique charm of fashion and the innovative strength of the textile and apparel industry.

It is reported that commissioned by the Consumer Products Industry Department of the Ministry of Industry and Information Technology, the China Textile Industry Federation has continued to cultivate and promote the annual ten major categories of textile innovation products since 2017. The purpose of this work is to accelerate the implementation of the “three-product strategy”, focus on responsibility development and cultural heritage, advocate product innovation-oriented product innovation and creative design, give play to the demonstration role of innovative products, and establish the quality satisfaction of innovative products. Brand trust. This work has received extensive attention from the whole society and the whole industry with the professionalism of its selection mechanism, the orientation of leading consumption and the authority of product promotion.

Original design docking area : Juchao Keqiao new fashion

With the acceleration of the pace of transformation and upgrading, Keqiao textile industry clusters are increasingly diversified, modernized, and internationalized. The outstanding textile fabric enterprises with product quality, richness and fashion are among the top in the industry.

In the original design docking area, Keqiao fashion brand enterprises with more than four scales, products with design and development characteristics and industry responsibility were selected, including: Zhejiang Zhongduo Holdings Co., Ltd., Tianyunguan Culture Media Co., Ltd., Zhejiang Matsui Textile Co., Ltd. Ltd., Zola design. The exhibitors fully demonstrated the original innovative clothing design, original pattern design, original fabric design and other fashion innovative products through the brand special image. At the same time, they promoted the company's corporate culture and corporate image, and jointly displayed the brand image of “Keqiao Fashion”. It promoted the landing of trade negotiations.

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