H&M x Love Stories Joint Collection Women's Underwear New Picture Book

The H&M x Love Stories co-branded collection is designed for women and includes a range of soft, comfortable and elegant bras, briefs, pajamas, goggles, socks and travel pouches in lace, satin and soft polyamide. All products were jointly designed by the H&M team and Love Stories, with a distinctive combination of Love Stories prints and colors, which Hoedeman calls “Perfect Mashup”. Leopard prints, stars and blooming flowers and lace, sports stripes and ruffles. The main colors are dark powder, black and olive green. All products can mix and match according to the mood, so that the wearer fully display their personality.

Pernilla Wohlfahrt, H&M design director, said: “From a practical point of view, underwear is always an important part of fashion. With this cooperation, we hope to tell people that even if lingerie is often 'hidden', they can still be like other clothing. It is full of fun and expressiveness, and from this point of view, Love Stories is our perfect partner.We have always admired Marloes, her energetic, motivated, always come up with stunning designs.So we are very happy to be She cooperates."

Love Stories founder Marloes Hoedeman commented: “The cooperation between Love Stories and H&M is like a 'love story'! Because from the very first day our team respects each other and there is a chemical reaction between designers. Wonderfully blended in. This collection incorporates the classic pieces of Love Stories: bras, bikini bottoms, briefs, and prints and colors that are full of mix and match elements.”