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It is the inheritance and sedimentation of history. It is the wisdom and proposition of life. It is a taste hidden in the depths of the brand. The brand culture is the DNA of Islay, and is the personal expression of Isaac’s unique life proposition and values. It is the character of Ereal’s identity. We must continue to give new meaning and meaning to the brand, and translate the spirit and pursuit of Islay into a brand's appeal and proposition.