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From the early 1990s to today, e-commerce has experienced a period of rapid development and over-development to an in-depth development. Today's e-commerce seems to have become a model of globalization and is naturally popular in the country. In the background of the popularity of e-commerce, fast-fashion men's brand KM to break through the encircling flow, continue to expand their own grand blueprint what is the reason? There have been several insiders asserting that the future real retail industry will be fully e-commerce, and if it is not going to be transformed in the future, it will be eliminated because the pace of development of e-commerce has indeed been staggering in the past two years. Look at the map to know: E-commerce can be overwhelmingly unknown, but to "fast fashion" as the main tone of the KM broke the modern e-commerce is about to break the real fortress of the retail industry prophecy is an indisputable fact. In fact, if you think about it you will find that the success of KM men break through, not only the brand's own advantages, there are some drawbacks of the e-commerce model itself. The same fast fashion style UNIQLO, ZARA, in the clothing quality and fashion are very superior degree. However, UNIQLO overall high garment prices, does not seem to particularly meet the Chinese consumer demand. Relatively speaking, KM low prices, more in line with consumer psychology of Chinese consumers. The so-called fast fashion is not only to meet the pursuit of fashion consumers, but also the first time to meet the tastes of consumers. Such as the KM fast fashion brand, the first time to capture the most popular information and elements of the moment, and then quickly produce the appropriate clothing styles, and then to the market. Of course, the fast-fashion consumer groups for those who are more keen fashion trendy young people. KM is also true, KM men in the pursuit of safety, comfort, fashion under the premise, not the pursuit of high-end, luxury, but more popular prices favored. Fast Fashion has many codes that appeal to young people, but not every fast fashion brand can be successful. It is reported that: 2015 annual new men's KM store more than 200 new stores, also the same year last year, increasing the number of UNIQLO store, but more than a hundred, KM a great catch-up trend, and the more the Vietnam War! KM goal of this year's store expansion is 300, next year 600, 2018 is to break a thousand mark. The final plan will be to achieve 2000 stores. This is not a rhetoric, but a foreseeable future. KM from the development track of the last two years can be seen, KM growth is other equally fast fashion brands far behind. The companies that can counter-current the current trend of e-commerce are not the only examples. At the same time, their success is also related to the drawbacks of e-commerce itself. For example, the current intense competition between e-commerce, giving these traditional enterprises a trace of opportunities. As e-commerce platforms emerge in an endless stream, in order to enhance their competitiveness, many platforms have to fight price wars, while the prices are falling while the quality naturally goes down. And such as Taobao, Jingdong these e-commerce bigwigs even exist the phenomenon of single counterfeit printing performance, a large number of e-commerce platform is full of all kinds of fake brand clothing. Such problems, so that consumers are also afraid of the electricity supplier. In the final analysis, KM men can highlight the resplendence to open up their own magnificent territory, because it is more to achieve the localization of innovation, but also to seize the Chinese men's consumer psychology!