Denim brand Lee Cooper leisurely installed in Shijiazhuang Northland Mall

Founded in 1908 in East London, England, Lee Cooper is the oldest original denim brand in Europe. Lee Cooper originally started in production of overalls and work clothes. In 1908, founder Morris Cooper created a company that produced his work clothes named after his own. During the world war, the company began production of military uniforms. With excellent production technology and quality products, the company was recruited by the British Army to produce military uniforms. After the war, Lee Cooper reintroduced denim apparel back into fashion, gradually becoming the pioneer of the British denim brand and becoming one of the four largest jeans brands in the world.

English name: Lee Cooper

Chinese name: ç«‹é…·æ´¾

Founder: Morris Cooper

Created Country: United Kingdom

Date created: 1908

brand introduction

Lee Cooper was founded in 1908 in the East London area of ​​England, where he produced labor uniforms and produced uniforms during the world war. With the birth of the fashion trend, it has evolved into a pioneer of the British denim brand and is the oldest original denim brand in Europe.

Lee Cooper was the first denim brand to recognize the important link between music and fashion, and worked with the wind vane at different times: 1970'S was highly regarded by internationally renowned celebrity couples Serge Gainsbourg and Jane Birkin (Jane) (Platinum)'s favorite; 1980's sponsors The Rolling Stones (Rolling Stones), UB40, Rod Stewart (Rothschild) tour; in 2008, together with the greatest British music team The Beatles (Beatles) launched a series of products.

From the invention of the first front zipper women's jeans in 1953 to the 2008 cross-border cooperation with French top designer JC DC, French supermodel Lou Doillon, Paris IT boy Ora Ito and the design and provision of the Olympic opening ceremony for the British Olympic team clothing. For more than 100 years, Lee Cooper has always been innovative in products, focusing on details and quality, maintaining its unique British cowboy style.

Because of the enthusiasm and professionalism of cowboy fashion, Lee Cooper's products are sold in nearly 100 countries and regions, with more than 4,000 dealers and thousands of loyal customers. Currently, Lee Cooper has several stores in Beijing, Shanghai, Hangzhou, Chengdu, Chongqing, Shijiazhuang and other cities in China.

brand history

1908

Founder Morris Cooper created a company in his own name for the production of work clothes in East London, England.

1910'S-30’S

With the outbreak of the First World War and the Second World War, the company's transformation from the production of uniforms to the production of military uniforms by the British Army fully demonstrated the company's outstanding production technology and quality product quality.

1940’S

In 1945, Harris Cooper, son of Morris Cooper, inherited the company.

1950’S

As "rock" began to stir the United Kingdom, the cowboy for the first time as a fashion fabric took to the stage of history. Harold changed the direction of the company's development and shifted its focus from tooling to denim apparel. The name of the company also changed, and the famous Lee Cooper (Lee's family name from Harold's wife) was born.

Lee Cooper, as an industry leader, began to invest in a large number of newspaper ads, and maintained a great success.

In 1953, Lee Cooper created the first front zipper women's jeans, making a sensation in society.

1960’S

The whole society advocates “FLOWER POWER, PEACE AND LOVE”. Affected by the times, Lee Cooper has continuously designed products to consolidate its fashion status in Europe: including the first decorative jeans, the first low-rise bell-bottom pants, and personal Pants, two-tone jeans, color jeans, Lee Cooper T-shirts and more.

1970’S

DISCO music became popular, and Lee Cooper rushed to launch new designs such as miniskirts, the first 32-inch flared trousers, and low-rise jeans. These products swept throughout the European market and were loved by many celebrities. The most representative is the possession of International celebrity couples Serge Gainsbourg and Jane Birkin (Jane Platinum). Jane Birkin (Jane Platinum) was the spokesperson for Lee Cooper, and SergeGainsbourg also participated in the design of his own jeans.

1980’S

Lee Cooper was the first “cowboy brand” to realize the important link between music and fashion. He worked closely with many famous musicians and artists including sponsoring The Rolling Stones, UB40, and SergeGainsbourg. , Rod Stewart (Los Stewart) and advertising photography with legendary fashion photographer and artist Jean Paul Goude.

1990’S

As the market demand continues to increase, Lee Cooper's production lines have all been moved to Tunisia's factories. The new Eastern European, Asian, and South American licensees have allowed Lee Cooper to expand in the global market.

In the 1990s, ecological consciousness gradually emerged, which inspired Lee Cooper to wash the denim for the first time with enzyme washing.

In 1995, Lee Cooper first launched a five-pocket casual trousers series called "3-in-1" that shocked the market once it was launched.

2000’S

With a century of valuable experience, Lee Cooper continues to introduce new product lines that redefine fashion from a physical and lifestyle perspective. Lee Cooper's fashion trends in the new millennium include: flexible denim jeans, waterproof denim jeans, double-sided jeans, Xfit Lycra jeans, platinum jeans and more.

Year 2008

To celebrate the 100th anniversary of Lee Cooper, cross-border cooperation with many artists:

Cooperated with French top designer JC DC.

In collaboration with French supermodel, Jane Birkin's daughter Lou Doillon, to design her own denim collection;

Collaborated with OraIto, an IT boy, interior and technical design specialist in Paris, to create the Lee Cooper Centennial logo and origami concept series.

Year 2008

Lee Cooper has subverted the tradition for this series of British costumes. It is designed by Sarah Winckless, Olympic gold medallist and has both comfort and style.

Year 2008

Formally joined hands with the greatest British music team, The Beatles, to launch a series of products.

year 2010

Lee Cooper's first flagship store in China opened in Sanlitun, Beijing, opening a new chapter in the Chinese cowboy landscape.

Today, Lee Cooper already owns several stores in major cities such as Beijing, Shanghai, Hangzhou, Chengdu and Chongqing.

Brand DNA

Brand DNA: BRITISH, HERITAGE, Denim Brand (DENIM)

United Kingdom: Originated from London, United Kingdom, blending British fashion style with product version and style

Has a long history: It is the oldest original jeans brand in Europe with a history of more than 100 years.

Denim brand: focus on denim, always keeping a keen innovation on the product

Brand products

Constantly innovation in the product, in keeping with the original style of denim into the British fashion elements, and tailored to the Chinese consumer body shape and details of the adjustment, showing a unique British denim products.

The unique “wing” style bag has become a unique brand logo.