Daily Paper x Puma 2017 Spring/Summer Joint Name Collection New

The well-known sports brand PUMA and the daily street brand Daily Paper from Amsterdam have for the first time joined hands to create a collaborative series full of traditional ethnic customs and natural interest. Since its inception in 2010, Daily Paper has been sweeping the fashion world with its unique street style, and has continued to show itself. By blending the inspiration gained in African culture with modern street style, Daily Paper successfully shaped itself as a prestigious brand in the industry. Exquisite tailoring combined with multiple fabrics creates fashion boutiques that match unique personalities and personal styles. Excellent products, exquisite details, and culturally rich design make Daily Paper a unique brand.

Exquisite tailoring combined with a unique cultural background, PUMA and Daily Paper jointly created the 2017 spring and summer series, with a bold pattern and detailed design details to deduce the modern fashion trend. The series draws inspiration from the ethnic costumes of the Masai "cricket fighter" in East Africa. Bright lines, colorful patches of color and patterns decorate the miniature of a Maasai race on the field, giving PUMA's classic nostalgia style a glamorous ethnic style. Every single item in the collection is embellished with a branded logo, highlighting the famous lineage of this unique collection.