The cold air that China's Changzhou Reuters recently started to fall into can be said to be a heart-warming good news for many business households in Hengshanqiao cashmere sweater city. "Not only the air is fresh, but our biggest group of 'fog and haze' may be able to drive away." Song Zuqing, a business owner of Hengshan Bridge Cashmere City, told reporters that the temperature has not declined and this year's sales of cashmere sweaters have fallen compared to last year. At least 30%, plus the rise in raw materials such as cashmere this year, "business is getting harder and harder." In October of last year, it was a very lively cashmere sweater business. This year, in December, it was still tepid. Song Zuqing has already done cashmere sweater business for 20 years. Even if he is such an old business owner, he does not understand how to look at this year's market. "Cashmere sweaters began to appear on the market in late October. From November onwards, at least three months could be connected to the "prosperousness." Song Zuqing introduced that at this time in previous years, he and his wife were always busy until 10:00pm. "We must organize a large number of orders and customer data every day." But this year, the temperature has been falling, and it is already December. Every day, guests who come to the store to customize their cashmere sweaters cannot become "climate" in twos and threes. This situation is not Song Zuqing. “The business of cashmere sweaters has always been 'living on the heavens' and the temperature does not drop to a certain stage. Most people can't think of cashmere sweaters. After all, the price of these things is much higher than that of ordinary sweaters.†Another operator of the Hengshanqiao cashmere sweater city admitted that sales this year have fallen more than 30% from the same period of previous years. “Even if the cold air comes, I don’t know how much I can drop. It’s only 30%. Even better." However, in Song Zuqing’s view, the current business is difficult to do, obviously not only the weather. "The competition is getting more and more intense," Song Zuqing said. Before a winter trip, Changzhou, Jiangyin, Wuxi and even Shanghai drove people to the Hengshan Bridge to shake their cashmere sweaters, which began three or four years ago. With the improvement of living standards of the residents, the market demand for cashmere sweaters has also surged. A correspondingly large number of small-scale cashmere sweater processing points have also been opened in Changwu City. “Now, when you visit the various mature districts in the city, you can see which ones are nearby. There is no store that shakes cashmere sweaters?†In addition to the surge in online spending, although Song Zuqing is not willing to be directly honest, these stores can indeed divert a considerable portion of consumer groups. Despite rising raw materials, most business households are reluctant to see the finished cashmere sweater (line) go up. Perhaps because this year's "unfavorable market opening" and fierce competition in the industry, even if the price of raw materials such as cashmere rose sharply, most of the business households were unwilling to see prices of finished cashmere and cashmere sweaters rise. “August and September of each year are the time period when domestic cashmere prices fluctuate greatly. In recent years, the market demand for cashmere sweaters has been relatively large. Every August or September, new cashmere has not yet been acquired, but the old cashmere in stocks Insufficient.†Song Zuqing said that in the past few years, during this period of time, the cashmere price increase ranged from 3 to 50,000 yuan/ton; however, the price of cashmere this year has increased by 780,000 yuan/ton from last year. If the prices of this year's finished cashmere and cashmere sweaters are adjusted according to this rate of increase, the price per kilogram of cashmere will increase by at least 40 yuan this winter." However, Song Zuqing does not worry about the price this year. He has been operating for many years as a "big family". How many piles of wool to store in a year? He still has a few numbers. Generally, he must book one year at the beginning of the year or at the end of the previous year. Or the amount of the next year. Some small processing points are not as calm as Song Zuqing. “If you do a small business, it is not possible to book a one-year amount of wool at one time. If you don’t have such a large amount of capital, the second is because the risk is too high.†The owner of a cashmere sweater processing shop in Zhongliang introduced the shop to sell. With the best cashmere thread, the purchase price has risen by nearly RMB 30/kg, but the price she has sold to her customers has remained at more than RMB 800/kg. “It was a price last year.†The price of finished cashmere sweaters was introduced by most business households. Women's short cashmere sweaters made of single cashmere yarns were kept at prices of 400 to 500 yuan, and double-stranded shakers were at more than 700 yuan. Not much, even if it rises, it is an increase in labor costs." As for the next year, these business households can not hold back the pressure of rising costs, it is difficult to say. The operating households of Hengshanqiao Cashmere City admitted that in recent years, due to the sharp increase in the price of mutton, some farmers have gradually reduced their enthusiasm for raising sheep. “When the new cashmere is acquired in March and April next year, the price will not rise. No one can say." There are more and more consumers who wear them and go. The store that shakes cashmere sweaters simply sells finished cashmere sweaters. Seven or eight years ago, most consumers still bought the line to process in the shop. "However, starting from 3 years ago, most of them bought the line directly from the store and sent it to the factory for processing." Song Zuqing told reporters This year, the market began to change again. "A lot of young people are reluctant to wait for the cashmere sweater to come back for another 10 days. They are satisfied with the selection in the store and go straight away." Song Zuqing said that such consumers accounted for 70% of the consumer groups in the store. To this end, Song Zuqing simply sold the finished cashmere sweater. “This year, I have more twenty or thirty models in my shop, and the inventory of finished cashmere sweaters is a lot more.†It is reported that not only the cashmere business operators Gradually changed the business strategy, even the processing point in the community, now also increased the inventory of finished cashmere sweater, not only more diverse styles, higher and higher grades, many processing shops and even sold cashmere coats and cashmere jackets. Some processing shop owners admitted frankly that once they had to worry about finding workers, secondly, some high-end finished cashmere sweaters had higher profits. “A cashmere coat, fashionable style, at least a thousand dollars or more.†Ma Jingwen Zhu Yishe) Halloween Hats,Witch Hat,Pumpkin Hat,Halloween Witch Hat Yantai Belief Cap Co.,Ltd. , https://www.beliefcap.com
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