As we all know, all along, the shoe industry in order to stabilize the market share, the usual way of business is "hungry marketing," big price war, and even sales have been normalized. Hunger marketing in the short term or to enhance the performance, but long-term brand damage. The innumerable bloody facts show that there is only one result of price civil war, that is, the brand is overwhelmed.

So, to remove the price war, to consolidate the market share of the brand Danby slave is how to do it?

丹比奴

Fast fashion has become today's downturn in the footwear industry's "winner." Brand Danby slaves fast fashion brand is no exception, thanks to its "poisonous" vision. When everyone said that to transition, the brand Danby slaves out first, with the action hit a beautiful battle. 2015, the brand Danby slave in the industry, or innovation, continue to occupy the commanding heights of marketing avenues; or Ebb Tide, was the tide of the times by the tide of the inundation. With its marketing strategy of "fast, accurate and relentless", brand Danubian opens up a blue ocean for survival in the traditional marketing mode. While attracting consumers' eyes, it infect consumers from the bottom of their hearts to establish a close relationship with consumers Contact the rapid development of the domestic top fast fashion brand.

Brand Brand Danby slave to take fast fashion mode of operation, the fastest speed and shortest distance will be delivered to the products of consumers and franchisees in the hands, in order to minimize product and store operating costs. At the same time, the brand Danniu according to different market demand, the implementation of the appropriate store operating mode, not only stand in the existing resources, but also with the brand upgrade, extending to multi-channel, multi-product category of other operating modes, profit points Influential overall promotion and cross-impact, has been the favor of many franchisees.

品牌丹比奴|如何去除价格战 巩固市场占有率

Brand Danny slave fast fashion brand is also committed to "smile curve" at both ends, one end is product design, the other end is the channel and service. Brand Danby slave launched a three-dimensional cross-linked chain business model of single shop and integrated shop of women's clothing shop, bag shop, jewelry shop, shoe shop, shoe bag shop and fashion living hall (integrating bags, shoes and accessories) . According to different market demands, DAMBOLO promotes the appropriate store operation mode, not only based on existing resources, but also with the brand upgrade, extending to other channels of operation, multi-product category, so that the profit point and the overall increase in influence And cross-impact.

Standing franchisee position, increase efforts to support the franchisee development, for the franchisee implementation of the replacement marketing system, senior store manager guidance to solve the problem of inventory and the cycle of goods, franchise stores to achieve rapid and steady development, the fastest The speed of cut into the consumer market, early into the profit model, this is the brand Danby slave.

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