Autumn is getting thick, the major down jacket brand competing market. The mention of down jackets, "Bosideng" this loud name, it can be said is a household name. From the "eight sewing machines" to create and continue a feather manufacturing legend, no doubt, Bosideng is a well-deserved leader in the down industry brands. For forty years, Bosideng has always been committed to the "fashion + quality + warm" brand positioning, and in the era of intensifying fashion movement, Bosideng uphold the traditional philosophy, the fashion leader in a new way to down jacket into the fashion magic. On October 20, Bosideng, together with top international designer Fabio Del Bianco, opened a tasting series of Bosideng International designers with the theme of "Yu Jian Mo Deng" at the Old Shanghai Bund. Invited to the major mainstream fashion media and fashion Reds to the scene, with a Bosideng International designer series of new fashion and magic. Into the Italian fashion, experience the interweaving of traditional and modern You may know the four major fashion weeks, but you certainly do not know the world's most famous fashion country is in Italy, it gave birth to many centuries-old world brands. In this huge fashion kingdom, Fabio, one of the top international designers, once worked for Italian brands such as Prada and Moncler. Italian definition of fashion is the trend is more attitude, Italian fashion for quality and attention to detail is very strict. So, when a national co-brand down jacket and Italian designer, will collide what kind of sparks? As the former chief men's designer of high-end luxury outdoor down jacket brand Moncler, Fabio understands the joy of Italian life. This time, Bosideng international designer series integrates Bosideng's pursuit of quality and designer Fabio's refined and elegant Italian design style, reinterpreting the tradition and constantly innovating for change. Starting from the warmth, a new definition of fashion trends down jacket, so guests together into the Italian fashion, experience the Italian fashion lifestyle. "Yu see the devil" type to go cutting-edge, magic rebuild This time, Bosideng and designer Fabio jointly launched the "see the devil Deng" as the theme of the international designer series, which covers a variety of fashion elements, The whole series combines the mysterious atmosphere of urban travelers with the modern and luxurious design of fashion, full of Italian-specific interest in life. Fabio introduced that "Bosideng's international designer line combines Italian fashion with a new design that combines the classic and stylish locomotive versions with today's hit-and-hit pieces, camouflage prints and other popular elements, supplemented by more Matches the color combination of autumn and winter temperament, the use of imported Polish large goose down, lambskin, lamb hair, woolen material, etc. to create a wide range of fabric texture, bringing great visual impact and perfect comfortable dress experience. "Whether it's fabric, layout or design, every detail of Bosideng's international designer collections embodies its precious value, sparkling the unparalleled magic of this collection. Bosideng International Designer Tasting Series activities in addition to the world's top DJ disc and hot dynamic dance performances to promote more static and dynamic combination of new products. Many international models are wearing new designer collections. With a stylish, dynamic and dynamic presentation, they are experiencing a luxurious and exquisite fall / winter Italian lifestyle with guests. "See that is to wear", the Reds try new exposure exposure In addition to the fashion show, the new transformation of Bosideng not only in the tasting area set up a display area, but also set up a Bosideng series of new designer "try experience zone." Bosideng fashion scene invited to try on the spot experience, showing a chic autumn and winter fashion charm. Put on Bosideng international designer series of new products, fashion red people have been surprised to subvert the traditional impression of the down jacket brought the shock effect. Originally considered "down jacket is a fashion insulator," Today, the fashion people are delighted with Bosideng brand new international designer series, so that down jacket is no longer bloated, heavy, full of style design, but also to make down jacket this autumn and winter essential single Product Bosideng's "ambition": to lead the fashion trend of the global down jacket "A brand's development vitality and fashion-oriented, not on the long-term release of fashion trends, but is constantly advancing with the times, innovation, to lead and create new consumer demand, So that people's lives better. "Bosideng brand founder, chairman of the Group high this year, Bosideng Bosideng autumn / winter fall / winter China Winter Fashion Conference press conference, and now Bosideng still follow this philosophy. From its birth to the present, Bosideng has never limited itself to the realm of territory, has been using its international perspective and in accordance with the needs of consumers to continuously improve, enhance and never stop the pace of development. This time, Bosideng and international designers, will break the Bosideng consumer groups in the past, in pursuit of individuality, taste and fashion needs of the young group starting to lead the fashion trend down jacket. Bosideng will stick to its brand positioning of 40 years of fashion, quality and warmth. Bosideng will also be a new starting point for reshaping the brand and starting Bosideng for the next 40 years. Fashion show.
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