As a high-end independent designer brand series was founded in 2014, further deepening the aesthetics of air.u, such as the aesthetics of contemporary oriental life, they are like two different stages of growth for the same woman. On the basis of realizing air.u, such as the confidence of women's culture, AIR.U tries to create a vision of independent women, interpreting the deep-seated of contemporary Chinese high-end intellectuals and the way of blending with nature. Such as Since its establishment in 2001, Guangzhou Ruru Fashion Design Co., Ltd. has been committed to exploring the aesthetics of contemporary Chinese life based on the Chinese cultural heritage. It has accumulated and precipitated for many years. Its women's wear brand, for example, includes two series "air.u" and "AIR.U". "Fashion intellectual style" -- fashion lady The “airu†core age group is 28 to 38 years old, independent, looking for socially sturdy women with self-identity and cultural self-confidence. Air.u is expected to convey a firm cultural self-confidence through design, sharing a cultural exploration and value of the East. For air.u, for example, everything that is facing is the present, interpreting Chinese cultural connotations in a relaxed, free contemporary design language, rooting in contemporary lifestyles to reflect on the meaning of design and life. Maintain a simple and pure design, look for the modern concept of “retro style†and make it alive. As a high-end independent designer brand series was founded in 2014, further deepening the aesthetics of air.u, such as the aesthetics of contemporary oriental life, they are like two different stages of growth for the same woman. On the basis of realizing air.u, such as the confidence of women's culture, AIR.U tries to create a vision of independent women, interpreting the deep-seated of contemporary Chinese high-end intellectuals and the way of blending with nature. For example, the beauty of women's external beauty comes from the inner freedom and the reality of our personality. We start from the female image in the eyes of women and pursue women's self-awareness and cognition. Tracksuits ,Everyday Wear, Wandering, Home Improvement, Gym,, Hiking, Running, Jogging, Active wear, Workout, Fitness, Outdoor activities and Daily Casual Wear. Guangzhou LIDONG Garment Industrial Co., Ltd. , https://www.lidongsports.com
"皑如" is the first sentence of the poem "Baitouyu" from the Han Dynasty talented woman Zhuo Wenjun. "There is snow on the mountain, and the moon is like a cloud." For example, Zhuo Wenjun, who was discovered more than 2,000 years ago, is so similar to the concepts and behaviors of today's women. We are crossing the past and the present, and we hope to present the perspective and aesthetics of contemporary independent new women with modern design. 
